Marketing News Canada

Katie Schaeffers is the VP, Strategy + Creative at BRANDLIVE Group

Katie is an entrepreneur-at-heart, translator, producer, creator, ninja. Katie has that unique mix of right-brain creative vision and left-brain tactical know-how. A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced political environments to high-end galas to outdoor music festivals.

In this episode we discuss...
- How Katie got into events
- Katie's Career path - from politics to BRANDLIVE
- The importance of team - BRANDLIVE core principles - collaboration and leadership.
- What does BRANDLIVE do?
- What Katie does to stay creative and inspired

See show notes on the Jelly Marketing website Blog > Podcast

Thanks for listening!

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

Katie Schaeffers is the VP, Strategy + Creative at BRANDLIVE Group Katie is an entrepreneur-at-heart, translator, producer, creator, ninja. Katie has that unique mix of right-brain creative vision and left-brain tactical know-how. A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced political environments to high-end galas to outdoor music festivals. In this episode we discuss... - How Katie got into events - Katie's Career path - from politics to BRANDLIVE - The importance of team - BRANDLIVE core principles - collaboration and leadership. - What does BRANDLIVE do? - What Katie does to stay creative and inspired See show notes on the Jelly Marketing website Blog > Podcast Thanks for listening!

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com