Can you get big press with a small budget? (Hint: Yes.)
For museums, small firms, and independent consultants, this episode is packed with literally dozens of ideas from a master of scrappy PR.
What is the #1 tip about PR, if you forgot all the others? How do you get a journalist’s attention? How do you get in the news without something new? Who should be your spokesperson? Is press actually about the topic — or is it about just being in the news? Once you get an article, what do you do with it? Do people still write press releases? How important is PR, anyway? (Hint: Very.)
Sarah Maiellano (Founder, Broad Street Communications) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “Scrappy PR for Museums”.
Along the way: newsjacking, working the niches, and the magic of a holiday gift guide.
Talking Points:
1. Eight Story Ideas: Beyond the Exhibition
a. New = News
b. Humans are Interested in Other Humans
c. Party Time
d. Shopping!
e. Localize It, Personalize It
f. Education
g. Newsjacking
h. Money Money
2. Doing the Prep Work: Photos, Video, Writing, Talking Points, Spokesperson
3. Building a Media List
4. Maximizing Media Coverage
How to Listen:
Apple Podcasts
https://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Spotify
https://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Everywhere
https://makingthemuseum.transistor.fm/ Guest Bio:
Equal parts creative and entrepreneurial, Broad Street Communications founder Sarah Maiellano’s superpower is discovering and telling stories. Sarah is an award-winning Philadelphia-based Public Relations professional and independent journalist. She serves Philadelphia area arts and culture institutions, with a focus on museums, and regional non-profits. Over the last 15 years, she has generated more than 3,000 stories about her clients. She’s a past board member of the Philadelphia Public Relations Association and is a frequent speaker at events and conferences, including the American Alliance of Museums 2024 annual meeting. As a freelance journalist, Sarah covers travel and food for regional and national outlets, including USA Today and Philadelphia Magazine.
About MtM:
Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This podcast is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at:
https://www.cgpartnersllc.com Show Links:
sarah@broadstreetcomms.com