CRO Spotlight

Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of chief revenue officers and organizational growth with a focus on goal setting and OKRs. Our guests, Paul Niven and Chris Wollerman, bring a wealth of experience in strategy execution and performance measurement, offering valuable insights for managing growth and complexity. From the importance of customer-centric strategic planning to the challenges of aligning culture in mergers and acquisitions, our speakers shed light on key issues facing businesses today. Join us as we explore the crucial role of goal setting in driving engagement and performance, and learn from the experts about overcoming barriers to growth and ensuring customer satisfaction leads to financial success.

00:00 Warren Zena hosts CRO Spotlight podcast episode.
03:39 Engineer turned entrepreneur, built successful tech company.
09:28 Misaligned focus affects organization and customer satisfaction.
12:53 Focusing on few key goals enhances alignment.
16:03 Balancing operational whirlwind with strategic contributions is crucial.
20:11 Startups face challenges, but can still succeed.
21:27 Money brings conflicting perspectives and management challenges.
27:17 "Login vs. sign up: product decisions matter"
28:36 Companies should prioritize customers' best interest, alignment.
34:28 CRO role comes from sales due to success.
36:54 Platform focuses on people and performance.
41:30 OKRs need champion and dedicated team.
43:21 Technology enables strategy and goal setting. Jumping in is not the way.
45:34 Regular refreshers help with changing personnel positions.

What is CRO Spotlight?

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Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.