The Bruce Bright Breakdown

Could you imagine starting a business in a field you’re not a subject matter expert in?

David Gibson’s vision of bringing technology-focused solutions to businesses was far ahead of its time. He knew that businesses that were surviving on paper and business cards were bound for failure, and that’s why he made it his mission to learn how to program in order to make his clients the best websites possible.

Instead of telling his clients, “I don’t know how to do that”, David’s response would be, “I can figure it out.” Tune in to hear how much bourbon and passion it takes to be an entrepreneur.

Show Notes

🖥️ Having a computer and color printer in the 90s: knowing nothing about programming but selling sites back then was hard. 02:12
🤯 People purchased Internet Explorer for $39/mo: David wanted to bring big-scale solutions to small businesses that still run on business cards and letters. 03:35
💪 Building the Zeekee Interactive: Learning to build websites on his own and how they get their first offices.  08:11
🙃 The unusual way of hiring programmers and more unusual ways of finding big clients like Jimmy Buffett back in the day. 14:00
⚡ Building the business and learning as you go: building 30 sites per month and working on SEO, marketing, and the whole package in a time with no social media and YouTube. 24:22
📱 Being a bad leader and a good manager of people: David built the first mobile site in AL when building sites was the center of the universe.  31:50 
👉 Change of website era: from glamor to fast consumerism. 38:06
🤔 Working with 30 creative people in a money-making business: disparity between employees' worth and their value.  40:10
😎 Hosting fee as a great revenue and exit value: David’s special policy helped people stay with him for good. 45:20
🔝 Good touches vs bad touches system: working hard on service to customers. 48:22
🤩 Deciding to exit his business: several unfortunate events that resulted in a great sale. 50:47
🏖️ Living on the beach just before COVID hit: entrepreneurs, read Building a Story Brand by Donald Miller. 57:56
📸 Living in a small community brought changes: being jobless and helping his wife Cassidy in the photography business. 1:00:01
🥃 David is the owner of the slowest business in the nicest industry ever: Judge Roy Bean spirits bourbon. 01:04:00
🤓 Exit strategies are totally different for his new business: brand and distribution. 1:06:54
🐐 Stories behind Judge Roy Beans bar: a dirt floor, goat, and a good time. 01:08:34

👉 Connect with Bruce: www.ontargetleading.com
✅ Connect with David Gibson: www.linkedin.com/in/david-gibson-546204
🥃 Try David’s bourbon: www.judgeroybeanspirits.com

What is The Bruce Bright Breakdown?

Join a retired Marine F/A-18 squadron Commanding Officer Dr. Bruce Bright every week as he talks about wellness, leadership, and everyday life in a way that everyday people can relate to.

Guests from sports, politics, business, and more will interact with Bruce and we will break down each conversation, bit by bit, so you, the listener, can get to the heart of what you really need to know.

Nothing is off the table for this Marine combat veteran - we will talk about politics, religion, society, business, health, and anything else that's going on in the world and in our lives.