{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Introduction to Bill, Emily, and Karan\r",
      "startTime": 0,
      "endTime": 211.21
    },
    {
      "title": "- Why pricing pages are critical to conversions\r",
      "startTime": 211.21,
      "endTime": 344.21
    },
    {
      "title": "- The FAST framework\r",
      "startTime": 344.21,
      "endTime": 462.21
    },
    {
      "title": "- The four key functions of a pricing page\r",
      "startTime": 462.21,
      "endTime": 695.21
    },
    {
      "title": "- Common mistakes companies make with pricing page clarity\r",
      "startTime": 695.21,
      "endTime": 890.21
    },
    {
      "title": "- The role of social proof and risk reversal in building trust\r",
      "startTime": 890.21,
      "endTime": 1023.21
    },
    {
      "title": "- Should B2B companies display pricing on their website?\r",
      "startTime": 1023.21,
      "endTime": 1177.21
    },
    {
      "title": "- How to structure pricing tiers for clarity and conversion\r",
      "startTime": 1177.21,
      "endTime": 1314.21
    },
    {
      "title": "- Live pricing page roast: Mention\r",
      "startTime": 1314.21,
      "endTime": 2038.88
    },
    {
      "title": "- Live pricing page roast: Flagsmith\r",
      "startTime": 2038.88,
      "endTime": 2531.88
    },
    {
      "title": "- Live pricing page roast: Contact Monkey\r",
      "startTime": 2531.88,
      "endTime": 2725.88
    },
    {
      "title": "- Why request pricing forms create unnecessary friction\r",
      "startTime": 2725.88,
      "endTime": 2866.88
    },
    {
      "title": "- Should you display pricing if your competitors don’t?\r",
      "startTime": 2866.88,
      "endTime": 2988.88
    },
    {
      "title": "- The importance of value-based pricing in B2B\r",
      "startTime": 2988.88,
      "endTime": 3254.88
    },
    {
      "title": "- Final takeaways and recommendations",
      "startTime": 3254.88,
      "endTime": 3461.64
    }
  ]
}