Ecomm Breakthrough

Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands. In this episode… Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation. Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Adam "Heist" Runquist on LinkedIn | YouTube FBA Masterclass Special Mention(s): Kevin King on LinkedIn Steven Pope on LinkedIn Roland Frasier on LinkedIn The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer Johan Derkits on LinkedIn Joe Shelerud on LinkedIn Mansour Norouzi on LinkedIn Billion Dollar Seller Summit Seller Sessions Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Four Critical Pillars for Amazon Listing Optimization” on the eComm Breakthrough Podcast “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” on the eComm Breakthrough Podcast

Show Notes

Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands.

In this episode…

Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation.

Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors.

In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

What is Ecomm Breakthrough?

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.

Here's a small list of the topics we will cover:
- How to find new products to sell
- How to find good manufacturers
- How to manage cash flow
- Inventory management (shipping & logistics)
- Optimizing sales pages for conversion
- How to successfully launch a new product on Amazon.com
- Product ranking & optimization
- Amazon PPC management
- Implementing business operating systems
- Driving external traffic to Amazon
- Preparing to exit
- How to hire and build a team with A-Level talent
- Leadership skills