How To Effectively Measure Paid Ads (Plus The Biggest Mistakes To Avoid) #437

“I saw this brand was getting an insane ROAS with this strategy…we have to try it.” This is something Joe Putnam, Owner of ConversionEngine, hears constantly. But the problem is, you probably don’t know much about that business. What are their margins? Goals? Without having that, it can be a slippery slope. So on today’s episode, Joe shares how to effectively measure paid ads to get the most for your business.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Joe on Twitter
• Check out Conversion Engine
• Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
• Check out Privy Masterclass
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Get your free copy of Ecommerce Marketing Recipes

Ecommerce Marketing School is sponsored by soona and #paid.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.