Today’s co-host is Reuven Lerner. Reuven teaches Python and data science to companies around the world and has been self-employed since 1995. In addition to his corporate training business, he also offers numerous online courses, as well as a free weekly newsletter read by 16,000 Python developers.
Reuven made proactive changes within his business model to adjust for the COVID-19 pandemic, but rather than see it as a setback, he saw it as an opportunity. We talk about some of those changes and how he plans to move forward post-pandemic.
“From the business perspective, it's scalable and I can sell many more and I can make much more money. So when, for example, over two months, I basically didn't have any courses in person, I was still able to sell a whole bunch of online courses to individuals around the world, using my platform and even to a few companies that wanted to buy my courses for their groups.” ~ @reuvenmlerner
- The best way to sell whatever you’re providing is to solve a specific problem. The better you can describe this problem and how you solve it, the more likely you are to get customers.
- Learning in person is ideal, but given the state of the world, there are advantages to distance learning in terms of accessibility, scalability and the ability to rewind and reassess topics.
- Sometimes B2B and B2C markets are totally distinct. The crossover between marketing to individuals and getting corporate gigs isn’t as pronounced as you might think.
- Leveraging your past experiences to create a foundation for your next endeavor is important. There are skills you gain from your hobbies and jobs that can usually transfer from one thing to the next.
What is Live In The Feast?
Live In The Feast is a seasonal podcast for developers and designers looking to discover their niche to build recurring revenue. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. Each season will be a theme specific to your business. And each episode features a guest who's been there before and achieved success. You'll get actionable takeaways for you to implement in your business immediately after each show. No fluff, no pie in the sky dreaming, this is real-life examples and takeaways for you.