50% of internet searches will be spoken by 2020. It's a flashy stat but is voice search really changing marketers' strategies in today's landscape? On this episode of STC, Nicole and Jon put the spotlight on voice search.
Show Notes
There has been a lot written about voice search but one of the most well thought out points-of-view we have read is Ian Lurie's article, "
Beware: Voice Search Isn't That Exciting."
We highly recommend reading Lurie's work before listening to this episode where we touch on his thoughts and more:
- "genuine" vs "non-genuine" voice searches
- voice search vs voice command
- what makes a good candidate for a voice search?
- what is not a good candidate for a voice search?
- voice search's future in your day-to-day life
- what future version of voice search could disrupt traditional searching?
The best we advice we have for marketers is think hard before you implement a 'voice search first' strategy. There are still a lot of queries where a screen is a better place to sort through results then listening to an answer.
Reach out to us with any ideas, questions or feedback on the podcast!
✉️ Nicole@shape.io
✉️ Jon@shape.io
What is Shape the Conversation?
A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.