Today, we talk to Jack and Meghan, two executives with Hand & Stone Massage and Facial Spa, a fast growing franchise business with over 500 units across the US and Canada.
They dig deep into how to gain customers, establish a strong community brand, and build a business for long lasting results. If you want to learn how leaders grow businesses, this is a great episode for you!
Jack: Jack’s background includes 30 years in the franchising industry, 15 years in the health and wellness industry, and seven years with Hand & Stone. He believes this is a marketer’s nirvana – the brand positioning aligns perfectly to consumer sentiment, a great corporate team at every level that all share the same passion for the brand, and awesome franchisees who not only bring forward awesome concepts but execute on the plans they develop to perfection.
Meghan: Beginning her journey with Hand & Stone as a Spa Associate in their flagship store in 2007 Meghan, now SVP Franchise Operations where she leads a team of 17 passionate professionals that are dedicated to supporting their franchisees. She is humbled to work alongside such talented business owners and team members. Meghan is also pursuing her MBA to further her career at Hand & Stone.
Main Topics and Connect
03:40 Business is about what or who!
07:17 Magic of the franchise world
09:04 How they get consumers to be undistracted
11:18 Community connection
15:17 How should a franchisee be spending their time
19:52 Best practices in marketing & operations
24:30 Coffee and what at the end of the day!
Connect with Adam
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What is Start With A Win?
Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.