Sick of posting “Bookings now open!” and hearing nothing but crickets? This episode is your wake-up call. I’m breaking down how to actually attract better clients to your floral business — the kind who value your work, pay on time, and come back for more.
From defining your niche to fixing your website and building a proper marketing system (yes, more than just a pretty Instagram post), this one’s full of practical advice to help you grow sustainably — and profitably.
What You'll Learn in This Episode:
- Why dream clients don’t fall from the sky (and how to find them instead)
- How to speak directly to the people you want to attract
- The real job of your website (spoiler: it’s not just looking pretty)
- What to stop doing today if you want more bookings
- How to build a marketing system that works for you — not the other way around
- SEO basics for florists + how blog posts can bring more traffic than Instagram
- Why saying “DM to book” is losing you sales (and what to do instead)
Episode Mentions & Resources:
If this episode hit home, hit Follow, leave a review, and share it with a fellow florist.
Your dream clients are out there — now let’s help them find you.
What is The Blooming Garden?
Perfect for gardening enthusiasts at any level, this podcast is your companion to cultivating success and beauty in your own backyard or flower patch. Hosted by Jane Westoby from Fuchsia Blooms Florist and The Hampshire Seed Company.
Each episode is a treasure trove of practical tips, expert advice, and insider flower farming guides designed to help you sow and grow with confidence and harvest with pride. Whether you’re dreaming of rows of neat vegetables or cutting flowers for bouquets all year round, we’ll walk you through every step.
Let’s grow together!