CRM Data Quality: The Silent Killer Your AI Can't Outrun

91% of CRM data decays annually. Bad data makes AI worse, not better. We break down the pipeline fiction problem and the playbook to fix it.

Show Notes

91% of CRM data decays every year. Your pipeline reports are fiction. Your AI deal scores are trained on garbage. And it's costing you 12% of annual revenue.

In this episode, we break down why CRM data quality is the most expensive problem nobody's solving — how bad data makes AI worse, not better, and what revenue teams can actually do about it. We walk through the three-filter pipeline audit, automated decay scoring, and why native Salesforce architecture is the only way to enforce data quality in real time.

Companion blog post: CRM Data Quality: The Silent Killer of Revenue Intelligence

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AI Revenue Command Center for Salesforce. 11 components. Native. King-grade.