Think Bigger Real Estate

Brandon Gaston and your personal brand. Since he’s likely the best-dressed man in the Pacific Northwest, when I invited Brandon Gaston onto the show, I assumed we’d have a talk about how one’s wardrobe impacts their personal brand. Although we touched on that, Brandon took personal branding to an entirely different level. Rather than branding being something that impacts what others think of you, branding at its highest level raises your internal confidence, which also raises your results. Tune in to hear how to align your brand and raise your results.

**Take Action Item** Answer this question: Who is my ideal customer avatar and what else do I need to think, do, and be in order to have the confidence to serve that person at the highest level.

Show Notes

When you hear the word branding, what comes to mind? Do you think of logos and colors? If that’s true for you, then you’re in for a real treat by hearing all about branding from a brand specialist, Brandon Gaston. Not only is this guy the best dressed man in the PNW, he understands and teaches branding at a deep and fundamental level, including ensuring that it aligns with your legacy and deeper purpose. Some of the most valuable takeaways from my conversation with Brandon were:
  • Branding is less about the external and more about the internal, about how you show up and your confidence level
  • People are buying your confidence to solve their problems.
  • As a real estate agent, having people be able to affirm that ‘yes, you look like you could buy the house that you’re selling’
  • The differentiation that wardrobe offers you, especially in the PNW
  • Clarify your avatar and everything else gets easier
  • And so much more...

Additional Resources: 

Follow me on:
Instagram: @thelifestylist
Facebook: https://www.facebook.com/brandon.gaston.547
LinkedIn: https://www.linkedin.com/in/brandongaston/
Website: theconnectorsway.com 

Creators and Guests

Host
Justin Stoddart

What is Think Bigger Real Estate?

The road to success for real estate agents is well-marked. The road to significance is not. Here, we help you to Think Bigger than just your business. We inspire you to seek success AND significance, income AND impact. We do that by interviewing the biggest thinkers and highest achievers in the real estate industry, extracting the secrets to having it all.