Show Notes
What worked yesterday for your online business may not work the same tomorrow.
The internet is quickly evolving and the algorithms used by the giant tech platforms we often rely on to run our businesses can often lead us to unknowingly fall victim to censorship, shadowbanning, and SEO downranking.
In response, you as a wellness business owner need to rethink how you market yourself online. Instead of getting overwhelmed by this, Abel James wants you to dance with these algorithms and adapt to new ways of thinking to be a better and more responsible online business.
In This Episode
• Critique of the nearly unchecked power and influence of the tech platforms we use and rely on to run a business (
6:50)
• Tips for forming your own ethical and moral views on paid marketing, social media and more (
10:27)
• How to grow your business while using tools that are working now, not what used to work in the past (
20:07)
• Why you need to move out of the mindset of competition and into one of collaboration with other creators (
23:30)
• What to do if you are losing money or a piece of your business is not working out (
30:40)
The Future Of Online Businesses with Abel James
Abel James has had a lot of success in many different fields.
Creator of The Fat-Burning Man podcast, an NYT bestselling author, Founder of
Wild Superfoods, and a songwriter and poet, Abel is comfortable wearing many different hats.
Despite this long list of successes, however, his business is still not immune to the challenges facing many online health and wellness business owners today, which is what Abel is here to share his unique perspective on.
Staying Positive In An Ecosystem that Promotes Negativity
The way the internet is progressing really rubs Abel the wrong way, with a shift from organic to paid advertising and the need to spend money just to reach your own audience.
However, Abel has some creative and collaborative solutions to help creators in the wellness space move forward and take the high road when it comes to the culture that you want to build. In this episode, Abel shares his guiding lights when it comes to running an online business in a responsible way as well as staying on top of what is working online right now.
Holding Onto Hope As A Business Strategy
Abel puts emphasis on viewing yourself as a creator, sharing your interests with your audience, and thinking deeply about business, the world, and our place in it as business owners, marketers, and human beings.
Despite all of the problems Abel sees in the world–both online and off–he holds onto a powerful sense of hope that drives both him and his business forward.
With grand optimism for a decentralized and free internet, a team that looks more like a band than a business, and putting in the work even when it doesn’t seem like it is paying off, Abel is passionate about how his business can help the world.
Links & Resources
What is bringing you hope in your life or business right now? Record a short voice clip and you could be featured on an upcoming episode of the podcast!
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What is Build A Better Wellness Biz?
Building a business is hard.
Building a BETTER business, one where you're not worried about where your next client is coming from, where you have an engaged audience of raving fans, where you're operating from the driver's seat as the visionary & CEO of the company instead of putting out endless fires?
That's harder.
But with the right support, it's possible.
Build A Better Wellness Biz is a podcast giving you that support and helping you accelerate the growth of your online wellness business.
On the show, host, Jeremy Enns talks with a range of successful wellness business owners and subject matter experts to get to the bottom of what's working now for wellness businesses, so you can apply the strategies yourself.
Listen in each week, to tap into our community of generous, authentic, heart-centered biz owners and unlock the potential of your online wellness business.
For more information check out the website at https://betterwellness.biz