Sales Transformation

This episode of the Sales Transformation Podcast, Collin talks about leveraging the power of podcasting to win your dream clients over. Much like all sales activity, you should think of the needs of your guest first: ensure that they have a good time, from the initial reach out, the podcast itself, and even after the podcast has been published. This allows you to build strong relationships that may open up sales opportunities or at the very least, help you build referral networks.

Show Notes

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HIGHLIGHTS

  • Be intentional in the people you reach out to for your podcast
  • Ensure that the experience for your guest is ideal 
  • Arm yourself with research before the interview
  • Be genuinely curious about your guests
  • The relationship starts after the interview

QUOTES

Collin: "Have your show about this particular topic, invite these people that are your ideal customer profile on to your show, and you build a relationship with them in a very different context than you used to. You're adding value from day one, you're building a lot of trust, you're building a lot of rapport." 

Collin: "Show that you're an awesome host. Show that you genuinely care about them, that you're genuinely curious about them." 

Collin: "You gotta find ways as a podcast host and as a seller to continually stay top of mind. Engage with their content  with intentionality. Continue to further the relationship."

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!