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Looking back on my own career as a speaker, storyteller, and communicator across projects and mediums, I realize: every time I developed a signature story capable of resonating with others, I went through the same process. It wasn't intentional, but it worked. Today, I want to codify that process into a more conscious process you can follow. I'm calling it Six-Way Stories:
1. Make a messy draft.
2. Find the 4 building blocks of the story.
3. Build up the story from the building blocks.
4. Arrive at an insight using a particular phrase.
5. Tell it again, but shorter.
6. Tell it again, but arriving at a different insight.
The goal isn't to "learn story." The goal is to become a storyteller. This process can help you get to work with clarity and confidence.
1. Make a messy draft.
2. Find the 4 building blocks of the story.
3. Build up the story from the building blocks.
4. Arrive at an insight using a particular phrase.
5. Tell it again, but shorter.
6. Tell it again, but arriving at a different insight.
The goal isn't to "learn story." The goal is to become a storyteller. This process can help you get to work with clarity and confidence.
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ABOUT MY WORK:
Don’t market more. Matter more.
When your expertise sounds like everyone else’s, you’re forced to compete on price instead of value. I help established experts transform scattered thinking into a distinctive premise, signature stories, and unforgettable speeches. Stop creating "content." Create IP that makes you the obvious choice. Let’s make your ideas clear, repeatable, powerful, yours.
You’ve done lots of things. Now it’s time to [be] a thing. Move from:
Sharing scattered thinking → Exploring a big idea
"Wall of smarts" talks → Unforgettable speeches
Constantly chasing attention → Being highly sought
[What you know] matters. But [what you say] + [how you say it] determine whether [they care.]
- Subscribe to my free newsletter at jayacunzo.com/newsletter
- Work with me one-on-one: jayacunzo.com/services
- Book me to speak to your group: jayacunzo.com/keynotes
- Connect with me on social: LinkedIn, Instagram, Threads
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TO RATE AND REVIEW THE SHOW:
Creators and Guests
What is How Stories Happen?
Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.