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Hi, I'm Kevin

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Devine and this is The ProSource Podcast.

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In each episode,
we'll be talking to industry experts,

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including trade professionals, suppliers
and our showroom staff,

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about a variety of topics
within home and commercial projects.

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Enjoy.

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Today I'm joined by Ryan Cullman,
one of our trade pro members at ProSource.

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Yes, sir.
Glad to be here. Glad you joined us.

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So let's start with this.

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Tell us a little bit about yourself
and your business.

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Uhm, RC Construction Remodeling.

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Located in St Charles, but we cover
just about everywhere in Saint Louis.

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Do everything
but new home builds for the most part.

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So interiors, kitchens, bathrooms,
basements, decks, exteriors.

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Been doing it for about 16 years now.

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Maybe it's easier
to ask what you don't do.

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What we don't do is

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new home builds and roofing
is about the only two things we don't do.

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Okay, there you go.

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And for those unfamiliar,
we're talking about Missouri.

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When we say Saint Louis,

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for those of you across the country,
just throwing that out there.

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So let's start with this.

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Today. We're talking about home

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remodeling trends,
specifically the forecast for 2024.

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So as we look forward with that,
now that we're actually in 2024,

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what goes into anticipating home
remodeling trends?

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That's a tricky question because I think

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you kind of go back to 2023 a little bit
and see what was going on there.

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And, you know,
fourth quarter of that going into 2024.

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But, you know,
we do so many different projects.

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We get to touch a lot of different ideas
with kitchens and bathrooms,

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flooring trends, that kind of stuff.

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So you've taken
a lot of the consideration,

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the colors that people are using,
the different materials.

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So as far as getting into 2024 trends,

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little tricky right now
cause it's only January,

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but I think the next few months here

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we'll figure out what they're
what the new colors are going to be

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and what kind of materials
are going to be as we go.

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Okay.

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Does it tend to really change
a lot from year to year?

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Not much.

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I mean, there's going to be some things
different.

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I mean, I think right now
you're seeing a lot more warmer colors

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being used
not so much the hard whites anymore.

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Little more creativity
in people's designs.

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But that was more of a 2023, end of 2023,
going to 24.

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So we'll see if it continues.

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So I do have my questions in front of me.

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So if I look down, just know

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that's all I'm doing, I’m
not falling asleep or anything.

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But so as a trade professional,
how do you approach

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trends and specifically
how do those influence

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in any advice or any guidance
that you off to your clients?

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I just kind of read the
room and see what the clients want to do.

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You know,
I use ProSource a lot for our designs,

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and so working with you guys
and getting that opportunity

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to work with Renee and Lisa,
specifically in Fenton,

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we have a lot of clients that come in
and they look at different

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colors, that kind of stuff.

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But as far as how
I can manipulate the room or help them,

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I just kind of push in the right
direction.

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Read the room,
see what they are, are they, you know,

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are they a young couple
are they an older couple?

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Do they have kids?

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Is this their forever home?

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Is this a 3 to 5 year home?
So it kind of depends on what

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what input

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you're going to do into the house,
how much money you’re gonna spend.

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Okay.

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So how does your experience as a trade pro

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then influence
how you navigate a specific trend?

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that's a tricky one, because...

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I like to ask tricky ones. Yeah,
I see that . It’s a specialty of mine.

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As far as navigating it
and my experience, I think we've

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we've done so many different projects
and seen so many different trends

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over the years that you kind of roll
with the punches a little bit, right?

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There's not much we don't do.

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So when you get into those situations,
it's, you know,

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relying on the right people
to put yourself in in the right space.

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So do those trends, even though they may
not change that much from year to year,

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does it sometimes put a challenge on you
with you and not just yourself,

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but even your crews
as far as seeing abreast of them

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and being able to implement them
is there additional training

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that may go into it
or is it research that need to go into it?

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Yeah, that's a great question.

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You know, take like the big
the big tile formats right

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now, people are doing you know,
we just the shower the other day that was,

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you know, four foot by two foot panels,
there were ceramic tile.

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That’s a whole different application
and doing your standard 12 by 12 or subway

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tile completed for materials
completing process.

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And so yeah I had a couple of guys
go go to school for a couple

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days to learn how to do that.

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Definitely kind of keeps you on your toes.

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And so that's the joy of remodeling.

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I always tell people you know it's it's
never the same thing every day

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you never know
what you're getting yourself into.

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So especially with, you know,
the project itself in the house itself,

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but then you add in different products
and trends,

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some newer.

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It's exciting.

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And I actually said that, by the way,
that that was a great question

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as opposed to the tricky questions
I've been asking.

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Yeah. Tricky and great.

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Yeah, I'm
trying to balance between the two, so.

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All right.

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Now, as we look toward this,
what direction you see home remodeling

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trends
sort of evolving into moving forward,

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I think like I mentioned a little bit
earlier, is it seems like people do

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a lot more colors right now.

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You know, we were painting
a lot of kitchen cabinets.

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We're installing a lot of kitchen cabinets
with colors.

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Still doing the white countertops,
those always will be popular.

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But you know, wallpapers
making a comeback.

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So a lot of people are getting creative.

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Wallpaper's coming back.

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Yeah, everything is. Exactly.

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Like, you know, gold fixtures, gold
faucets, gold handles, gold’s coming back.

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Right.

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So what you shouldn't have torn
out of your house, you know, 20 years ago.

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It's coming right back.
Where was this advice before then?

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So it's... we’ll see where it goes.

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But I think a little more creativity,
a little more wall color, wall coverings,

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you know, wainscoting and board and baton 
that's coming back.

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So it's something more
a little more creative.

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I mean, you can go through that
to Pinterest, for example,

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and people love getting on Pinterest
and making the boards makes my life easy

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because you can literally
show me a picture of what you want. But

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there's a lot of creative people out there

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doing stuff
that makes it on social media.

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Now that you can access easier.

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So I think that's uh, kind of fun.

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So you mentioned the kitchen cabinets. So

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how much are we actually really
moving away from the infamous

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white speaker cabinets?

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I mean, I'm
sure they'll probably never go away,

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but are you saying there's
a diminishing trend going on here?

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Because I don't think they'll ever go away
because timeless, right.

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And white never gets old.

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It’s easy to keep clean.

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But is it? Eh, there's a lot of...

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As far as wiping a shaker
cabinet down isn't too difficult.

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Okay.

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But yeah, we're doing a cool green color
right now in Sunset Hills.

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We just did a blue one in South County,
like a Navy blue.

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We did like a storm
gray in Afton a few months ago.

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So the definitely colors are coming back,
especially maybe if you do like a white

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exterior color
as far as the exterior cabinets

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and then do the color islands like that,
that's getting very popular too.

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So I mean, the two tone. Yes.

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So I don't know
if the white ever goes away,

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but it's definitely changing a little
bit as it goes, because

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it's not that hard to get cabinets
painted these days, either.

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So if you if you do a cool blue color
in five years, you don't want it, bam.

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Do you see it going even one step further?

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Do you see three tone
colors in kitchens even more?

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Or it's just two tones right now. Okay.

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They're white and grays.

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The grays and blues,
those kind of colors are a work right now

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because you can get the
the consistent countertops are too, right?

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So you can do a nice white countertop,
do some color cabinets,

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get creative with the island or whatever.

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And like I said, if you don't like it,
you can paint them in five years.

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But they are people breaking out too,
with cabinet hardware or is that,

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meaning getting creative
and the types of can really go through

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is that pretty basic with size sizing.

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So multiple sizes of holes,
multiple sizes of handles.

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Like I said, gold’s coming
back, blacks real popular right now.

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The chrome
and nickels are getting pushed out,

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but by the black and gold coming back.

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So that's part
size is adding to those two tone

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islands and countertops and cabinets.

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That is just making the creativity
that much difference.

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Okay.

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So what as you look back,

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you said sometimes it helps
to look back into the fourth quarter.

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So what home design trends
did you see that were on the rise in 2023?

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And maybe they do start to continue
to carry forward in 24?

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I think it's the same, same

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kind of question as we had there with the
with the gold handles and anything else.

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The black, the black fixtures.

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We just did a really cool basement

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for some great clients
over in Bellarive that had...

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they wallpapered all the ceilings.

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With like a wood grain.

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They wallpapered the ceilings?

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Wallpapered the ceilings, like a woodgrain
that turned out really, really cool.

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But just that created
some creative side, right?

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Something I would never have thought

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they were going to be
wallpapering ceilings, but here we got

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wallpaper and ceilings,
so that was something cool.

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We've done a lot of wallpaper in bathrooms
in the last six months or so,

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so not really flashy, flashy,

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but just enough to give some texture
and kind of make it a little softer.

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So those are some of the things
I'd see moving forward.

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I just want to kind of stick on this
because it does kind of

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it sounds surprising anyway, with
wallpaper making a comeback, but is it

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is it more bold in its nature or is it

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maybe a little more muted
like you did a wood tone here?

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It's a little bit of both. Okay.

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You've got the soft
that people don't want to have something

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so vibrant and,
you know, kind of punchy in your mouth.

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But you've also got the

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the dark wood, grain, grooves, textures,
you know, that we put on the ceiling.

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That turned out awesome.
So I think it's is all personality.

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I think it's fun.

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With your age personality,
what part time do you live in that

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all kind of those demographics feed
into what your style is going to be.

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So here's maybe another way of saying
are you seen that a lot of the trends,

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the ways that are going with the color
in the wallpaper that it's becoming much

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more personal and not caring so much
what other people might think,

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what other people might
look at when they come in there.

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But the homeowners themselves,
this is what I want.

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This is what I want to see.
I agree with you 100% there. that's...

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well, let's put it this way.

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50/50.

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Half the people can have a vision

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and see what it’s gonna look like before
it's done

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and know exactly what they want
and they don't care what the neighbor has.

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They don't care what anybody else has.

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The other person has to go on Pinterest
and look and say,

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I like this,
I like this, I don't like this.

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And then we have to get designer involved

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to help them kind of visualize that space.

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And so those are the people

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that seem to be more trendy towards
what's what's happening right now.

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Opposed to the people
that are a little more stubborn,

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if you will, that
say this is how it was or what I want.

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This is how it's going to be.

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And you know what we're going to do, okay.

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When you look at those trends through 2023
and might be carrying forward to 24,

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what about those particular trends
may lend itself to newer trends in 2024

234
00:09:50,400 --> 00:09:54,500
that might even help some of these trends
evolve more in this upcoming year?

235
00:09:54,600 --> 00:09:57,133
I think the color creativeness

236
00:09:57,133 --> 00:10:00,000
from 2023 coming into 2024 is going to be
something that’s going to continue.

237
00:10:00,000 --> 00:10:03,666
We did a really cool kitchen a while back
about six months ago

238
00:10:03,666 --> 00:10:06,200
that I think still plays
with some board and batten look.

239
00:10:06,200 --> 00:10:08,033
So the whole dining room is board

240
00:10:08,033 --> 00:10:09,666
and batten
and is painted two different color tones,

241
00:10:09,666 --> 00:10:11,500
but it tied into the wood cabinets
that were on the island.

242
00:10:11,500 --> 00:10:15,266
So I think getting those trends
as far as the colors and the warmness

243
00:10:15,266 --> 00:10:18,400
and not that hard
white, white tops, white countertop,

244
00:10:18,400 --> 00:10:20,833
I mean, white countertops, white cabinets,
those kind of things.

245
00:10:20,833 --> 00:10:23,833
I think that's
what's going to continue to keep pushing.

246
00:10:23,933 --> 00:10:25,200
Okay.

247
00:10:25,266 --> 00:10:26,400
So when we look at

248
00:10:26,400 --> 00:10:29,466
product development,
what about product development

249
00:10:29,466 --> 00:10:33,100
is helping push some of these trends
in maybe certain directions?

250
00:10:33,200 --> 00:10:35,000
Is there anything with regard to that?

251
00:10:35,000 --> 00:10:37,833
I think part of them, as you know,
you take luxury vinyl, for example.

252
00:10:37,833 --> 00:10:39,300
How popular is luxury vinyl right now?

253
00:10:39,300 --> 00:10:41,066
A tad bit, Yeah, exactly.

254
00:10:41,066 --> 00:10:43,566
So I mean, you can put it in the basement.
Obviously it's waterproof.

255
00:10:43,566 --> 00:10:47,800
It's you know, it
it applies to the concrete well.

256
00:10:47,866 --> 00:10:50,433
People put it on the first floor,
getting away from the three quarter

257
00:10:50,433 --> 00:10:54,466
inch hardwoods, not because you can get
the 15 year warranty out of a luxury vinyl

258
00:10:54,466 --> 00:10:55,266
on some products.

259
00:10:55,266 --> 00:10:59,400
You can get the cool colors, you can get
sizes, you know, it’s so creative.

260
00:10:59,400 --> 00:11:04,900
But that that product is is changing
the flooring, the flooring aspect, right?

261
00:11:04,966 --> 00:11:06,900
Luxury vinyl, right? Yeah.

262
00:11:06,900 --> 00:11:11,266
About roughly about a year ago
we talked with Neil Ross, our vice

263
00:11:11,266 --> 00:11:14,100
president Merchandizing
and he talked about

264
00:11:14,100 --> 00:11:16,500
waterproof flooring coming along
and how a little bit

265
00:11:16,500 --> 00:11:20,600
the industry was ahead of people
looking for that particular product

266
00:11:20,600 --> 00:11:21,733
that that was waterproof

267
00:11:21,733 --> 00:11:24,833
flooring was being pushed out there,
but maybe people weren't necessarily

268
00:11:24,833 --> 00:11:30,133
ready to adapt it,
adapt it so quickly or move to it.

269
00:11:30,233 --> 00:11:31,466
Do you see that changing at all?

270
00:11:31,466 --> 00:11:34,833
Do you see a lot of people looking you
mentioned luxury vinyl being waterproof.

271
00:11:34,833 --> 00:11:37,666
Do you see a lot of people
asking for that particular feature?

272
00:11:37,666 --> 00:11:38,466
Absolutely.

273
00:11:38,466 --> 00:11:42,533
Basements, especially people, you know,
we've got multiple jobs right now

274
00:11:42,600 --> 00:11:43,900
of pipes bursting

275
00:11:43,900 --> 00:11:46,933
because it's because it's Missouri
in January, it's cold types of burst.

276
00:11:46,933 --> 00:11:48,700
And please don't say that.
What am I going home to now?

277
00:11:48,700 --> 00:11:53,366
No flooring is getting ruined where
that luxury vinyl it's it's waterproof.

278
00:11:53,366 --> 00:11:56,333
It's you know, it's an easy clean up.

279
00:11:56,333 --> 00:11:59,533
So very very popular for basements
especially.

280
00:11:59,533 --> 00:12:01,900
But we're doing it in more spaces
and bathrooms

281
00:12:01,900 --> 00:12:03,600
because it's waterproof,
you know, or the humidity.

282
00:12:03,600 --> 00:12:06,266
Now, expansion contraction,

283
00:12:06,333 --> 00:12:07,500
it's it's an awesome product.

284
00:12:07,500 --> 00:12:11,266
But as far as changing the game
with product development, that's I'd say

285
00:12:11,266 --> 00:12:13,366
one of the one of the number ones. Okay.

286
00:12:13,366 --> 00:12:15,933
So is luxury vinyls just because of 
how you've been talking about it?

287
00:12:15,933 --> 00:12:20,300
Is that probably the number one flooring
you're putting in as far as quantity here?

288
00:12:20,400 --> 00:12:24,900
What I'm talking about is most people
choosing that or is it just it's popular,

289
00:12:24,900 --> 00:12:27,900
but maybe not putting in the most
people are choosing for basements.

290
00:12:28,033 --> 00:12:30,666
But as far as the first floor goes,
you've still got your half inch hardwoods,

291
00:12:30,666 --> 00:12:32,666
your three quarter hardwoods
that are very popular.

292
00:12:32,666 --> 00:12:34,800
They're just a little richer.
You know, you're going to get that color.

293
00:12:34,800 --> 00:12:36,166
You get the natural wood.

294
00:12:36,166 --> 00:12:39,000
But basements 100%.

295
00:12:39,000 --> 00:12:43,433
Well, I guess when you
when they're thinking about a particular

296
00:12:43,433 --> 00:12:44,300
trend and saying,

297
00:12:44,300 --> 00:12:46,966
I want to put this into a room,
is there anything that they have to

298
00:12:46,966 --> 00:12:48,933
maybe navigate through that
they've really got to make?

299
00:12:48,933 --> 00:12:50,633
Are you considering this

300
00:12:50,633 --> 00:12:53,600
before you put that in a room
like let's say it's a particular color

301
00:12:53,600 --> 00:12:57,700
you mentioned like blue and you're seeing
you just put in blue cabinets.

302
00:12:57,800 --> 00:13:01,433
But is there something they need
to think about if they when they do that

303
00:13:01,433 --> 00:13:04,066
that they have to consider
before they just make that jump?

304
00:13:04,066 --> 00:13:06,466
I think that goes back
to, you know, reading the room.

305
00:13:06,466 --> 00:13:08,300
As a homeowner,
is this their forever home?

306
00:13:08,300 --> 00:13:09,900
Is this their 3 to 5 year home?

307
00:13:09,900 --> 00:13:12,033
Is this you
know, are we are we flipping this home?

308
00:13:12,033 --> 00:13:13,800
What are we doing to the house
to put this product in there?

309
00:13:13,800 --> 00:13:15,533
So if you're doing something
that's going to be real trendy,

310
00:13:15,533 --> 00:13:19,433
that's going to be super vibrant,
and because that's a trend right now,

311
00:13:19,500 --> 00:13:22,233
is that going to be good for you
to sell the house in 3 to 5 years

312
00:13:22,233 --> 00:13:24,266
or are you going to do something
more neutral where it's going to apply to

313
00:13:24,266 --> 00:13:26,866
everybody and not scare some buyers away
potentially?

314
00:13:26,866 --> 00:13:30,333
Or is this your forever home
and you're that person that doesn't care.

315
00:13:30,333 --> 00:13:31,733
This is what I want. This is a trend.

316
00:13:31,733 --> 00:13:34,366
And if I would change it, I'll change it,
make it harder

317
00:13:34,366 --> 00:13:37,733
to sometimes people don't know
if it's a forever home or the three.

318
00:13:37,800 --> 00:13:40,133
I mean, the way
the housing market went here recently.

319
00:13:40,133 --> 00:13:41,833
Yeah, it changed a lot of people's
opinion.

320
00:13:41,833 --> 00:13:43,200
Absolutely. Absolutely.

321
00:13:43,200 --> 00:13:44,366
Do you ever find that

322
00:13:44,366 --> 00:13:48,666
the let's just stick with the Navy blue
because it's a little darker color?

323
00:13:48,733 --> 00:13:52,200
Do you make sure that they understand
how lighting can impact the room

324
00:13:52,200 --> 00:13:53,433
when you're going with those colors

325
00:13:53,433 --> 00:13:56,133
from either whether it's a lighter color
or a darker color 100%.

326
00:13:56,133 --> 00:13:57,533
You know,

327
00:13:57,533 --> 00:14:01,100
we do a lot of candlelight installs
because they're such an easy install.

328
00:14:01,100 --> 00:14:04,900
And most houses just have the singular,
you know, ceiling fan in the middle.

329
00:14:04,966 --> 00:14:07,233
So before we even paint
the rooms, let's get the lighting in here.

330
00:14:07,233 --> 00:14:09,100
Let's put some samples on the wall.

331
00:14:09,100 --> 00:14:11,366
Let's see how you guys like it,
because once we do it, it's

332
00:14:11,366 --> 00:14:14,466
gonna cost you a lot more money to redo it
than it is to cover some samples up.

333
00:14:14,466 --> 00:14:17,966
So, yeah, the darker
colors are always a little more difficult.

334
00:14:17,966 --> 00:14:19,733
And I think there,

335
00:14:19,800 --> 00:14:20,366
you know, as far as

336
00:14:20,366 --> 00:14:23,433
wall colorings,
they're a little more unusual than just

337
00:14:23,433 --> 00:14:27,233
your standard, you know, grays and whites
and and more neutral colors.

338
00:14:27,400 --> 00:14:29,566
Well, when you look at
what the paint companies came out

339
00:14:29,566 --> 00:14:32,566
with from the colors of the year,
I mean, Pantone came out with peach fuzz.

340
00:14:32,700 --> 00:14:33,000
Yeah.

341
00:14:33,000 --> 00:14:36,333
Setting aside the name alone,
it was a unique color.

342
00:14:36,366 --> 00:14:39,166
I would love to see who who comes up
with the names on the paint colors.

343
00:14:39,166 --> 00:14:40,900
Right. That's a fun job. Right?

344
00:14:40,900 --> 00:14:42,066
They're very creative.

345
00:14:42,066 --> 00:14:45,533
So. Yeah, I want that job myself.

346
00:14:45,600 --> 00:14:47,400
So is there a way for homeowners

347
00:14:47,400 --> 00:14:51,033
to anticipate trends in some way
when they're selecting products?

348
00:14:51,100 --> 00:14:53,400
Is there a way to gaze
into a crystal ball?

349
00:14:53,400 --> 00:14:55,633
I think that crystal ball is Pinterest,
right?

350
00:14:55,633 --> 00:14:56,733
For a lot of people or,

351
00:14:56,733 --> 00:14:57,000
you know,

352
00:14:57,000 --> 00:14:59,133
there are several trade magazines
around that have, you know, up

353
00:14:59,133 --> 00:15:01,566
and coming products
that haven't been released yet or,

354
00:15:01,566 --> 00:15:05,333
you know, but Pinterest is
is always on the edge because it's people

355
00:15:05,400 --> 00:15:07,433
kind of outside the box
doing creative stuff.

356
00:15:07,433 --> 00:15:11,466
Not that I have a stake in Pinterest here,
but either you have a stake

357
00:15:11,466 --> 00:15:12,666
or you like to surf Pinterest.

358
00:15:12,666 --> 00:15:16,533
I don't I have enough clients
that give me enough Pinterest information

359
00:15:16,533 --> 00:15:20,866
around to surf with too much, but
it's it's a very helpful source for sure.

360
00:15:20,966 --> 00:15:24,033
So as a trade pro,
how can you assist in that process?

361
00:15:24,200 --> 00:15:26,466
The cool thing is, is it's simple, right?
So go build.

362
00:15:26,466 --> 00:15:29,200
You want to look at a bathroom,
go on bathrooms on Pinterest

363
00:15:29,200 --> 00:15:30,000
and build your board.

364
00:15:30,000 --> 00:15:32,033
So you add stuff
and then you can send me that board.

365
00:15:32,033 --> 00:15:33,400
So I can go through with you and say,

366
00:15:33,400 --> 00:15:34,900
What was the colors in this picture
you like?

367
00:15:34,900 --> 00:15:36,433
Was it the materials?

368
00:15:36,433 --> 00:15:36,833
What was it?

369
00:15:36,833 --> 00:15:39,566
You know, what was your
your inspiration behind this?

370
00:15:39,566 --> 00:15:43,266
And I think it narrows the gap down
quite a bit between the homeowner

371
00:15:43,266 --> 00:15:46,300
not knowing what they want and me
trying to figure out what they want.

372
00:15:46,433 --> 00:15:48,500
I think it narrows the gap quite a bit.

373
00:15:48,500 --> 00:15:51,033
Is there an unexpected area in the house

374
00:15:51,033 --> 00:15:54,200
that's going to get more focus
in 2024 than before?

375
00:15:54,233 --> 00:15:55,600
Like if you go back to

376
00:15:55,600 --> 00:15:58,700
the days of the pandemic, let's not
go back to the days of the pandemic....

377
00:15:58,700 --> 00:16:01,333
Let's glance upon them for a moment.

378
00:16:01,333 --> 00:16:04,800
You know, Home Office was a huge room
because people were working from home.

379
00:16:04,800 --> 00:16:09,166
So having that dedicated workspace
that became obviously a big piece of it.

380
00:16:09,166 --> 00:16:12,733
Is there a room, as you look at a 2024,
that's getting a little more attention

381
00:16:12,733 --> 00:16:16,600
outside of the traditional kitchen
and bathroom that obviously is always high

382
00:16:16,600 --> 00:16:19,233
on the remodeling list. Outdoor
living space, outdoor living.

383
00:16:19,233 --> 00:16:22,500
Yeah, because people
are still working from home.

384
00:16:22,566 --> 00:16:23,566
They want that.

385
00:16:23,566 --> 00:16:26,200
They're not cooped up in that office
in that spare bedroom. All day.

386
00:16:26,200 --> 00:16:27,200
Not in the basement.

387
00:16:27,200 --> 00:16:28,600
Your bedroom or where your office is at.

388
00:16:28,600 --> 00:16:32,333
Last year we did quite a few,
and ever since COVID started, we've been

389
00:16:32,366 --> 00:16:34,266
they've been picking up outdoor spaces,

390
00:16:34,266 --> 00:16:36,900
whether it's three screens
in the rooms, screen and porches,

391
00:16:36,900 --> 00:16:38,666
whatever it is,
because you can take your laptop out

392
00:16:38,666 --> 00:16:40,366
there,
you can do exactly what you're doing

393
00:16:40,366 --> 00:16:44,000
on a nice spring day or summer day
with the mini split inside of it

394
00:16:44,000 --> 00:16:44,700
or something like that.

395
00:16:44,700 --> 00:16:48,100
But outdoor spaces are going to be
are going to be big again in 2024.

396
00:16:48,200 --> 00:16:50,133
So let's go back a bit.

397
00:16:50,133 --> 00:16:52,200
When they talked
about the training and advancement

398
00:16:52,200 --> 00:16:55,133
you've had to make
with some of these changes.

399
00:16:55,133 --> 00:16:57,433
Did that change a little bit
from your business of where

400
00:16:57,433 --> 00:17:00,633
you needed to focus
with the growth of the outdoor living?

401
00:17:00,700 --> 00:17:04,100
Yeah, I mean, we've always done decks and
and patios and that kind of stuff,

402
00:17:04,100 --> 00:17:08,366
but now they're coming strictly
go full screen enclosures and,

403
00:17:08,366 --> 00:17:08,566
you know,

404
00:17:08,566 --> 00:17:13,100
fully attached roof systems with ceiling
fans and exhaust fan I mean, can lights

405
00:17:13,100 --> 00:17:16,300
and you know a lot of more amenities
inside to make it more comfortable

406
00:17:16,300 --> 00:17:18,933
so that people can spend a day out there
they can spend,

407
00:17:18,933 --> 00:17:20,833
you know, a
nice spring spring time out there.

408
00:17:20,833 --> 00:17:23,066
So definitely a change that adapts.

409
00:17:23,066 --> 00:17:24,866
But I've got a great team.

410
00:17:24,866 --> 00:17:27,866
I've got 15 guys who work for me and we do

411
00:17:27,966 --> 00:17:31,533
we're very,
very adverse in all of our abilities.

412
00:17:31,533 --> 00:17:33,500
So people throw stuff our way.

413
00:17:33,500 --> 00:17:34,800
It's not, not the end of the world.

414
00:17:34,800 --> 00:17:37,800
Do you also see a lot of pool tile
coming into place as opposed to just

415
00:17:37,800 --> 00:17:38,866
concrete around the pool?

416
00:17:38,866 --> 00:17:40,333
Are you finding

417
00:17:40,333 --> 00:17:44,633
pavers leading out there and pool
tile and more decorative aspects there?

418
00:17:44,633 --> 00:17:45,866
We don't do pools ourselves.

419
00:17:45,866 --> 00:17:48,300
Ah, found another thing
you don't do. Haha, that’s right.

420
00:17:48,300 --> 00:17:50,466
But I have a friend
who's in the pool business and,

421
00:17:50,466 --> 00:17:52,166
you know, they've been crazy busy.

422
00:17:52,166 --> 00:17:54,233
Ever since COVID,
because everybody can't go out

423
00:17:54,233 --> 00:17:57,733
and and couldn't go out
and do things like that used to.

424
00:17:57,833 --> 00:18:00,800
But outdoor spaces are, you know,

425
00:18:00,800 --> 00:18:04,500
lot more stamped concrete,
more colored concrete pavers for sure.

426
00:18:04,500 --> 00:18:08,233
And the backyard pool areas are getting
just as big as the enclosed spaces.

427
00:18:08,233 --> 00:18:11,233
So do you find homeowners
care about trends

428
00:18:11,466 --> 00:18:14,166
or that it really influences
their decision,

429
00:18:14,166 --> 00:18:17,000
or does it just
I guess it's the weighing out..

430
00:18:17,000 --> 00:18:19,533
Is it more personal preference
or do they really get influenced

431
00:18:19,533 --> 00:18:20,333
by the trends and say,

432
00:18:20,333 --> 00:18:23,266
you know, I was going to go this way,
but this is what seems to be trending.

433
00:18:23,266 --> 00:18:24,333
Let me go over here.

434
00:18:24,333 --> 00:18:27,900
I think it's a loaded question for sure,
because you've got the 5050,

435
00:18:27,900 --> 00:18:29,866
you've got the people that know
exactly what they want,

436
00:18:29,866 --> 00:18:32,133
and this is where it's going to be
and this is how it is.

437
00:18:32,133 --> 00:18:33,933
And you got people
that don't really have that vision.

438
00:18:33,933 --> 00:18:36,766
They're going to look
for those trends of of magazines

439
00:18:36,766 --> 00:18:39,866
and talking to other people and seeing
what the what the next house mom did

440
00:18:39,866 --> 00:18:43,100
down the street to to change her kitchen
or her bathroom or flooring or whatever.

441
00:18:43,200 --> 00:18:46,633
So I think it also
depends on a lot of a lot of age group.

442
00:18:46,633 --> 00:18:46,800
Right.

443
00:18:46,800 --> 00:18:49,300
The demographics, you know, older
people are going to be a little more solid

444
00:18:49,300 --> 00:18:51,600
and this is what it's going to be
because this is how it's been,

445
00:18:51,600 --> 00:18:54,000
whereas a little younger crowd
is going to be a little more adventurous

446
00:18:54,000 --> 00:18:57,200
and colors in the kitchen
and doing some different stuff because,

447
00:18:57,300 --> 00:18:57,600
you know,

448
00:18:57,600 --> 00:19:00,900
they're not stuck in their ways of this,
how it was in the style it's going to be.

449
00:19:01,000 --> 00:19:02,266
What about the young at heart?

450
00:19:02,266 --> 00:19:04,000
The young at heart?

451
00:19:04,000 --> 00:19:05,400
All of the people.
All the young heart. Yeah.

452
00:19:05,400 --> 00:19:10,033
They're they're probably the trickiest
because they're kind of a wild card right.

453
00:19:10,033 --> 00:19:12,866
Now I am going to ask you
to look in your crystal ball

454
00:19:12,866 --> 00:19:16,533
and you look five years down the line,
ten years down the line.

455
00:19:16,600 --> 00:19:18,633
Is there anything you see coming on
the horizon?

456
00:19:18,633 --> 00:19:20,100
You're like, maybe it's not here now.

457
00:19:20,100 --> 00:19:22,366
Maybe it's not even a trend for 2024,

458
00:19:22,366 --> 00:19:25,833
but this could definitely be something
bigger further down the line.

459
00:19:25,933 --> 00:19:27,633
I think the industry is in
such a good spot

460
00:19:27,633 --> 00:19:30,600
with we're doing every aspect of the home,
right?

461
00:19:30,600 --> 00:19:31,800
We're not, we're not doing.

462
00:19:31,800 --> 00:19:33,866
And maybe that's
just because that's our business.

463
00:19:33,866 --> 00:19:38,400
We don't do just bathrooms and kitchens,
but every every space is evolving

464
00:19:38,400 --> 00:19:40,633
as it goes,
whether it's smart or electronics,

465
00:19:40,633 --> 00:19:44,266
whether it's smart home stuff,
which, you know, every single,

466
00:19:44,333 --> 00:19:45,000
you know,

467
00:19:45,000 --> 00:19:48,366
light bulb and appliance
and everything is all wi fi.

468
00:19:48,366 --> 00:19:49,400
Right. So you can talk to them.

469
00:19:49,400 --> 00:19:51,433
Why do I want to flip a switch
when I can ask Alexa to do it for me?

470
00:19:51,433 --> 00:19:51,766
Right.

471
00:19:51,766 --> 00:19:53,300
So if you're talking about ten years
from now, you know,

472
00:19:53,300 --> 00:19:54,166
that's got to keep evolving.

473
00:19:54,166 --> 00:19:54,500
Of course.

474
00:19:54,500 --> 00:19:58,300
Does that turn
What does that lead into as far as

475
00:19:58,400 --> 00:20:00,500
the different materials
are going to become available with?

476
00:20:00,500 --> 00:20:04,700
You know, I just installed the exhaust
fan at my house over the weekend.

477
00:20:04,700 --> 00:20:08,100
It's Alexa what you tell it to turn on
and it turns on, Right.

478
00:20:08,100 --> 00:20:11,866
So where does that go in the next
5 to 10 years as far as making life

479
00:20:11,866 --> 00:20:14,033
easier or more difficult for some people,
I guess.

480
00:20:14,033 --> 00:20:17,066
But how much do you
charge yourself for the labor

481
00:20:17,133 --> 00:20:18,666
that was on the house.

482
00:20:18,666 --> 00:20:20,300
12 pack of Busch
Light is what it all costs.

483
00:20:20,300 --> 00:20:21,300
Okay, there you go.

484
00:20:21,300 --> 00:20:22,166
So I don't know.

485
00:20:22,166 --> 00:20:24,400
That's that's a tough one.
Let's think abou t for sure.

486
00:20:24,400 --> 00:20:25,233
Okay, great.

487
00:20:25,233 --> 00:20:27,166
Well, certainly appreciate your time

488
00:20:27,166 --> 00:20:29,133
joining us here and sharing your insights
with us.

489
00:20:29,133 --> 00:20:33,033
Ryan Cullman.

490
00:20:33,100 --> 00:20:33,400
Okay.

491
00:20:33,400 --> 00:20:36,400
We're going to switch gears
a little bit here as we're joined by Kenny

492
00:20:36,400 --> 00:20:40,466
Michael with Shaw So, Kenny,
thanks for joining us today.

493
00:20:40,533 --> 00:20:42,100
Yeah,
thank you very much for having me. I'm

494
00:20:42,100 --> 00:20:45,966
always excited to be able to talk about
Shaw and carpet in general and design.

495
00:20:46,133 --> 00:20:48,600
It's it's an exciting topic for me.

496
00:20:48,600 --> 00:20:49,966
Well, there you go then.

497
00:20:49,966 --> 00:20:54,400
I always like to make sure it's something
exciting, invigorating for my guests.

498
00:20:54,500 --> 00:20:55,700
So let's start with this.

499
00:20:55,700 --> 00:20:59,266
Why do you tell us a little bit about
who you are and what you do with Shaw.

500
00:20:59,366 --> 00:21:01,366
Right. So my name is Kenny Michael.

501
00:21:01,366 --> 00:21:04,800
I am the design director
for residential carpet

502
00:21:04,966 --> 00:21:09,333
and both Andersen
tough tex and Shaw floors.

503
00:21:09,400 --> 00:21:11,533
So working with my design teams,

504
00:21:11,533 --> 00:21:15,300
coming up with pattern trend innovations

505
00:21:15,300 --> 00:21:19,400
in maybe toughting or printing,
who knows what it might be.

506
00:21:19,400 --> 00:21:25,266
It's but working, making those beautiful
products that we release every year.

507
00:21:25,333 --> 00:21:28,033
So we're talking about home
remodeling trends of 2024.

508
00:21:28,033 --> 00:21:29,400
So let's start with this.

509
00:21:29,400 --> 00:21:31,900
What do we expect from Shaw in 2024?

510
00:21:31,900 --> 00:21:36,966
Are there any exciting unveils that you
could tease for us in the upcoming year?

511
00:21:37,033 --> 00:21:41,066
Yeah, so so for this year
we've really put more emphasis

512
00:21:41,066 --> 00:21:45,433
on trend itself
and on product innovation, innovation.

513
00:21:45,433 --> 00:21:48,166
So those two things trend and innovation.

514
00:21:48,166 --> 00:21:50,500
Some of the innovations
that we do have that fit

515
00:21:50,500 --> 00:21:54,333
both those categories are no pattern
match required.

516
00:21:54,333 --> 00:21:56,266
We have some new yarn innovations

517
00:21:56,266 --> 00:21:58,733
that we're going to be coming out
with this year.

518
00:21:58,733 --> 00:22:02,400
We have overall new style directions
for both the Anderson Tough Tex

519
00:22:02,500 --> 00:22:06,700
and Shaw floors
and more sustainability initiatives.

520
00:22:06,766 --> 00:22:09,900
So we have a lot going on
when it comes to adding new product.

521
00:22:09,900 --> 00:22:12,033
We want them to be more beautiful,

522
00:22:12,033 --> 00:22:14,266
but at the same time
we want them to be more efficient,

523
00:22:14,266 --> 00:22:18,233
we want them to be easier to use,
we want them to be more practical.

524
00:22:18,300 --> 00:22:21,666
We want them to perform better and we want
them to be better for our environment.

525
00:22:21,766 --> 00:22:24,566
So taking it sounds like a lot.

526
00:22:24,566 --> 00:22:26,700
That does sound like a lot.

527
00:22:26,766 --> 00:22:29,033
Can you accomplish all of that?

528
00:22:29,033 --> 00:22:30,100
Yes, we can.

529
00:22:30,100 --> 00:22:32,533
And we are going to.

530
00:22:32,533 --> 00:22:36,300
So a couple of things that, like
I said, the no pattern match required.

531
00:22:36,300 --> 00:22:39,300
That's a big innovation for this year
that we're touting.

532
00:22:39,433 --> 00:22:41,366
We have several new products coming out.

533
00:22:41,366 --> 00:22:44,900
Discover
Ambitious are a couple out of Anderson

534
00:22:44,900 --> 00:22:48,200
Tough Tex, calm expression,
a bold move on.

535
00:22:48,200 --> 00:22:51,200
Plus those are some patterns
coming out of Shaw floors.

536
00:22:51,300 --> 00:22:55,300
And what that means is
we can add less repeatability

537
00:22:55,366 --> 00:22:59,366
for your esthetics and for that design
and for your installer.

538
00:22:59,366 --> 00:23:00,966
He can install it just like a texture.

539
00:23:00,966 --> 00:23:04,033
You can head seam in size humidity
where so you have less waste,

540
00:23:04,033 --> 00:23:07,033
which is better for the environment, less
waste which is better for your pocket,

541
00:23:07,133 --> 00:23:10,666
and then as well as less repeatability,
which is better for your eyes.

542
00:23:10,766 --> 00:23:14,666
So all those things coming together
just makes it perfect for the customer

543
00:23:14,666 --> 00:23:18,166
and all it takes is a little innovation
on the design team.

544
00:23:18,300 --> 00:23:20,400
And so that's what we're trying to bring.

545
00:23:20,400 --> 00:23:24,600
So as we look at that,
is there any type of input that you get

546
00:23:24,600 --> 00:23:28,866
from trade professionals in general
that you take into consideration

547
00:23:28,866 --> 00:23:30,800
when you're
when you're developing your products?

548
00:23:30,800 --> 00:23:34,900
I mean,
do they have any type of influence at all?

549
00:23:34,966 --> 00:23:35,933
yeah, absolutely.

550
00:23:35,933 --> 00:23:36,466
Absolutely.

551
00:23:36,466 --> 00:23:40,233
In fact, yesterday I was I was just in

552
00:23:40,233 --> 00:23:43,700
Baltimore and I was meeting
with some trade professionals.

553
00:23:43,700 --> 00:23:47,733
So speaking to installers, designers

554
00:23:47,733 --> 00:23:51,600
and several other people talking about
how can we make it easier for you.

555
00:23:51,600 --> 00:23:55,466
So for installers, that's
kind of much harder to speak for them.

556
00:23:55,533 --> 00:23:56,900
Row cutting is another big thing.

557
00:23:56,900 --> 00:23:59,533
How can we start designing for row
cutting and etc.?

558
00:23:59,533 --> 00:24:03,700
For designers it is how can we start
talking the language that they need,

559
00:24:03,700 --> 00:24:07,333
you know, talking about trend first,
what are the trends?

560
00:24:07,333 --> 00:24:10,400
How can we help build their confidence
and their knowledge?

561
00:24:10,600 --> 00:24:12,333
And that way,
when they're selecting products,

562
00:24:12,333 --> 00:24:16,166
I can say, you know, these products
over here, imagination, illumination

563
00:24:16,166 --> 00:24:19,300
or some products that we have an in
Anderson Tough Tex brand, These

564
00:24:19,300 --> 00:24:22,766
do fit the new vintage style
that more transitional

565
00:24:22,766 --> 00:24:25,766
coming from traditional
into a more contemporary feeling.

566
00:24:25,800 --> 00:24:28,833
And they know now, okay,
if I'm designing for a space like this,

567
00:24:28,833 --> 00:24:32,466
I can now pull these products
with more confidence and a little easier.

568
00:24:32,533 --> 00:24:35,466
So again, talking to those designers
and installers,

569
00:24:35,466 --> 00:24:38,033
they're having more influence
in what we're doing.

570
00:24:38,033 --> 00:24:40,866
We're trying to 
we have some new initiatives

571
00:24:40,866 --> 00:24:43,666
like the innovation station
that we're taking to our all of our shows

572
00:24:43,666 --> 00:24:46,666
where we can actually start to show
some things that are really far out

573
00:24:46,833 --> 00:24:48,200
that we don't even know
we're going to launch yet.

574
00:24:48,200 --> 00:24:49,400
They may never launch.

575
00:24:49,400 --> 00:24:53,866
However,
we're getting that input from our partners

576
00:24:53,866 --> 00:24:57,300
and our trade partners
to see what they want to see,

577
00:24:57,300 --> 00:25:00,600
and they're getting more
input more quickly instead of

578
00:25:00,800 --> 00:25:03,333
just trying to get some input
right before it comes out.

579
00:25:03,333 --> 00:25:07,366
So in the same sense that that's from
the people front, I guess we'll call it.

580
00:25:07,466 --> 00:25:10,666
But how do how did just
how home remodeling trends for

581
00:25:10,800 --> 00:25:13,800
evolving were the going
what everybody says is the trend

582
00:25:13,866 --> 00:25:17,400
within the industry
how does that affect product development?

583
00:25:17,533 --> 00:25:21,733
When you start to look at where
things are trending, where they may trend?

584
00:25:21,833 --> 00:25:22,900
Yes. So I

585
00:25:22,900 --> 00:25:26,066
think we're changing the way
we're thinking a little bit.

586
00:25:26,066 --> 00:25:27,333
And I touched on that a little bit more.

587
00:25:27,333 --> 00:25:29,066
I talked about

588
00:25:29,066 --> 00:25:33,766
talking more of a designer track
and especially this goes

589
00:25:33,766 --> 00:25:38,466
for like an Anderson Tough Tex brand
that is trying to be more A&E focused.

590
00:25:38,466 --> 00:25:39,733
We want to be higher end.

591
00:25:39,733 --> 00:25:42,733
We're trying to differentiate between the
Anderson Tough Tex and the Shaw floors.

592
00:25:42,900 --> 00:25:47,100
We really have to think a lot
about trend and trend forward.

593
00:25:47,166 --> 00:25:50,700
So we have to understand
the trend ourselves before we start

594
00:25:50,866 --> 00:25:52,933
even our inspiration for product.

595
00:25:52,933 --> 00:25:57,566
So some trends that we're seeing,
such as that new vintage

596
00:25:57,566 --> 00:26:00,366
that I've just touched
on. Another thing is New Mediterranean.

597
00:26:00,366 --> 00:26:01,500
That new modernist,

598
00:26:01,500 --> 00:26:05,300
the modernist that typically wanted
the cold, hard edge is 90 degrees.

599
00:26:05,300 --> 00:26:08,100
They want something with a story now,
something with character,

600
00:26:08,100 --> 00:26:12,466
something like a basket weaving,
stucco, tactility, those different things.

601
00:26:12,633 --> 00:26:16,566
So we start to take into encompass
those into our products.

602
00:26:16,633 --> 00:26:19,266
And not every product has to have
every trend, right?

603
00:26:19,266 --> 00:26:24,266
So product by product, we're being more
targeted on what trends we're

604
00:26:24,266 --> 00:26:28,266
trying to fit a product into a set of
just saying everything is for everyone.

605
00:26:28,333 --> 00:26:30,866
I'm compelled to ask this question.

606
00:26:30,866 --> 00:26:33,666
Yeah, Can you can you find yourselves
almost getting into trouble

607
00:26:33,666 --> 00:26:36,666
that maybe you're trying to follow
a trend of product development,

608
00:26:36,833 --> 00:26:40,633
but the trend is short lived
or maybe not as trendy

609
00:26:40,633 --> 00:26:43,633
and popular as one believed,
and now we'll go.

610
00:26:43,700 --> 00:26:46,233
We've already developed this. Now what?

611
00:26:46,233 --> 00:26:48,733
Well, well, the beauty,
I think, of the trends

612
00:26:48,733 --> 00:26:51,733
that we're seeing now are
they are timeless trends.

613
00:26:51,900 --> 00:26:56,433
So when I talk about that new vintage,
we're looking at classic tartans and

614
00:26:56,666 --> 00:27:00,733
and plaids and tweeds,
and maybe it's a distressed lattice

615
00:27:00,766 --> 00:27:05,666
or basket weave, things that are timeless
and never going to go out of style.

616
00:27:05,666 --> 00:27:10,100
They've been around for hundreds of years
and they'll be around for hundreds more.

617
00:27:10,333 --> 00:27:15,100
So we're thinking that timeless styling,
but sophisticated and high end.

618
00:27:15,100 --> 00:27:18,766
And that goes for both Shaw floors
and for Anderson Tough Tex.

619
00:27:18,866 --> 00:27:21,133
And we do want to every once in a while,
come out with something

620
00:27:21,133 --> 00:27:25,933
that's a wow factor, more of a luxury item
in those luxury items do have to be

621
00:27:25,933 --> 00:27:29,100
a little more trend forward and maybe
they'll style out a little faster.

622
00:27:29,166 --> 00:27:31,566
But typically
when you have this very specific looks,

623
00:27:31,566 --> 00:27:34,666
those are rug looks, runner looks, things
that are going to be replaced

624
00:27:34,666 --> 00:27:36,000
more often anyways.

625
00:27:36,000 --> 00:27:38,433
So it makes sense to fit in to that place.

626
00:27:38,433 --> 00:27:43,000
But we have to think about that
as a design and a designer group.

627
00:27:43,000 --> 00:27:46,733
We have to think, okay,
if we're going to make this more specific,

628
00:27:46,800 --> 00:27:48,600
we got to know it's going to be a rug.

629
00:27:48,600 --> 00:27:50,766
We got to know where it's going to be.
We have to understand

630
00:27:50,766 --> 00:27:55,000
the end use of the product
before we even start designing.

631
00:27:55,100 --> 00:27:57,933
So I just
had another thought with with this,

632
00:27:57,933 --> 00:28:00,933
whether or not people know this,
but pretty much

633
00:28:01,166 --> 00:28:04,800
I won't say all,
but pretty much any carpet can be custom

634
00:28:04,800 --> 00:28:09,666
bound into an area
rug just of sizes to fit anything.

635
00:28:09,666 --> 00:28:13,500
You're not just restricted
to what you find in a store somewhere.

636
00:28:13,566 --> 00:28:16,966
Yeah, we said that
with some of those patterns and textures

637
00:28:16,966 --> 00:28:20,733
that you develop in your mind,
do you sometimes look at them and say

638
00:28:20,733 --> 00:28:24,633
this is actually better as an area
rug than it is as, say, wall

639
00:28:24,633 --> 00:28:26,633
to wall carpet or vice versa?

640
00:28:26,633 --> 00:28:30,566
So sometimes specifically we're
designing for wall to wall, and it's

641
00:28:30,566 --> 00:28:35,000
meant to be a wall to wall carpet,
but it can always be a rug if it

642
00:28:35,100 --> 00:28:38,500
I mean, it doesn't matter
if it's just a plain tweed cut pile

643
00:28:38,533 --> 00:28:40,800
that can be a rug
if you want it to be a rug.

644
00:28:40,800 --> 00:28:44,766
However, we do have some styles
that are going to be more rug centric,

645
00:28:44,766 --> 00:28:45,566
and we know that.

646
00:28:45,566 --> 00:28:48,433
But we always design to allow for

647
00:28:48,433 --> 00:28:51,766
either a wall to wall or a rug,
and that's today.

648
00:28:51,800 --> 00:28:55,333
I'm not saying going forward
we might explore doing some more rug

649
00:28:55,333 --> 00:29:00,266
specific programs only, but for right now,
today, if you go to buy a product,

650
00:29:00,300 --> 00:29:03,566
it can be wall to wall
or whichever you prefer.

651
00:29:03,566 --> 00:29:07,600
And we actually do allow custom shapes
as well in our rugs,

652
00:29:07,600 --> 00:29:09,133
which I don't know
if a lot of people know.

653
00:29:09,133 --> 00:29:10,466
So if you want to do a

654
00:29:10,466 --> 00:29:15,266
an organic cowhide shape or a dog bone,
you know, we offer those.

655
00:29:15,266 --> 00:29:16,833
Okay,

656
00:29:16,900 --> 00:29:18,133
Yeah, well, you got

657
00:29:18,133 --> 00:29:22,133
to make the dog
happy, said Pet principles.

658
00:29:22,200 --> 00:29:24,100
Yeah. And here's the other thing.

659
00:29:24,100 --> 00:29:26,700
Obviously there's over the years
it's been a movement

660
00:29:26,700 --> 00:29:28,400
and I know this
probably breaks your heart,

661
00:29:28,400 --> 00:29:31,033
but there has been movement
more toward hard surface.

662
00:29:31,033 --> 00:29:32,566
Throughout the world.

663
00:29:32,566 --> 00:29:34,533
So do you find a trend?

664
00:29:34,533 --> 00:29:38,566
Is more people going
getting those custom area rugs because

665
00:29:38,566 --> 00:29:43,433
they may not be going to wall to wall,
but they still like a a bit of carpet.

666
00:29:43,500 --> 00:29:46,966
Have you been seeing more of a trend
toward those customary rooms?

667
00:29:47,066 --> 00:29:48,000
Yeah, absolutely.

668
00:29:48,000 --> 00:29:50,833
Rugs, of course, are growing with hard
surface growing.

669
00:29:50,833 --> 00:29:51,533
Makes sense.

670
00:29:51,533 --> 00:29:55,200
What we're actually starting to see
in the past six months or so is rugs

671
00:29:55,200 --> 00:29:59,000
are getting larger, people are wanting
larger rugs, which is great for us.

672
00:29:59,000 --> 00:30:02,633
We like to call them rug rooms
or almost the wall

673
00:30:02,633 --> 00:30:05,833
rugs because people are going
almost foot off the wall

674
00:30:05,933 --> 00:30:10,033
so that an official
term almost to the wall rugs,

675
00:30:10,133 --> 00:30:10,433
it's not

676
00:30:10,433 --> 00:30:13,433
official, it's just something we say
internally.

677
00:30:13,533 --> 00:30:15,800
Okay, But that's great for us
because we're selling

678
00:30:15,800 --> 00:30:18,000
both the hard surface
and the soft surface.

679
00:30:18,000 --> 00:30:21,600
So it makes a lot of sense for us to
capitalize on both of those opportunities.

680
00:30:21,666 --> 00:30:23,766
So within we've talked to this

681
00:30:23,766 --> 00:30:25,933
to a couple of different people,
So I'd like to get your take.

682
00:30:25,933 --> 00:30:29,800
Within the past couple of years,
waterproof flooring has

683
00:30:29,900 --> 00:30:32,300
entered the marketplace in all categories,

684
00:30:32,300 --> 00:30:35,300
including carpet, which a lot of people
may not even know that.

685
00:30:35,300 --> 00:30:37,300
A lot of people always know luxury vinyl.

686
00:30:37,300 --> 00:30:39,000
It's been there, but I don't know.

687
00:30:39,000 --> 00:30:41,933
They think about carpet. There it is.

688
00:30:41,933 --> 00:30:45,966
But what we've also noticed
is that ahead of the curve on that one

689
00:30:46,033 --> 00:30:49,966
where the waterproof carpet was introduced
but the marketplace wasn't

690
00:30:49,966 --> 00:30:52,966
maybe quite ready for it, embrace
it as much.

691
00:30:53,100 --> 00:30:55,833
Have you seen a change in that regard?

692
00:30:55,833 --> 00:30:58,833
Have people begun to embrace it
more as the awareness has grown?

693
00:30:59,033 --> 00:31:04,566
I think a few things have changed
which have yes, made it more attractive

694
00:31:04,766 --> 00:31:06,000
for the consumer.

695
00:31:06,000 --> 00:31:09,700
I think number one is
we don't call it waterproof carpet.

696
00:31:09,800 --> 00:31:12,100
We speak to the solution first.

697
00:31:12,100 --> 00:31:15,166
So the solution, what is the solution
for waterproof carpet?

698
00:31:15,166 --> 00:31:19,200
And for us, we we call that our
our lifeguard and R2X

699
00:31:19,266 --> 00:31:21,966
So R2X for us
is your your first guarded defense.

700
00:31:21,966 --> 00:31:24,533
So if you spill something,
you can clean it easily.

701
00:31:24,533 --> 00:31:27,500
It bubbles on the top.
It doesn't penetrate into the fibers.

702
00:31:27,500 --> 00:31:29,400
So that allows you to clean the spill.

703
00:31:29,400 --> 00:31:32,400
As soon as that happens,
let's say if you're gone for several hours

704
00:31:32,500 --> 00:31:35,500
and then it does start to penetrate,
it's never going to get to your subfloor.

705
00:31:35,500 --> 00:31:37,900
So the stains don't return, Those odors
don't return.

706
00:31:37,900 --> 00:31:39,266
You can clean it before it.

707
00:31:39,266 --> 00:31:43,000
It will never get past
that barrier to your subfloor.

708
00:31:43,000 --> 00:31:45,233
It will always be on a carpet level.

709
00:31:45,233 --> 00:31:48,300
So if we speak to the solution first,
that's a really big deal.

710
00:31:48,300 --> 00:31:53,300
The second thing is innovation
in what we've done.

711
00:31:53,300 --> 00:31:57,700
So the innovation in for shop
floors would be now

712
00:31:57,700 --> 00:32:02,233
all of our lifeguard is installed
like traditional soft back,

713
00:32:02,433 --> 00:32:08,066
so there's no extra stretching
or extra material for seaming.

714
00:32:08,200 --> 00:32:11,266
It's installed just like you would
a traditional, traditional soft bag.

715
00:32:11,466 --> 00:32:13,033
So installers love that now.

716
00:32:13,033 --> 00:32:18,133
And for our customer as well, having R2X,
what that does is it coats

717
00:32:18,133 --> 00:32:21,366
the fiber all the way to the bottom
to where some of our competitors

718
00:32:21,366 --> 00:32:22,800
will put a topical.

719
00:32:22,800 --> 00:32:26,933
And what that means is they just spray
some chemical on top of the carpet

720
00:32:26,933 --> 00:32:32,166
that makes it slightly waterproof for
a couple of cleanings and then it's gone.

721
00:32:32,233 --> 00:32:34,200
Ours is all the way
to the base of the root

722
00:32:34,200 --> 00:32:38,000
so it protects your fiber
all the way down to the backing.

723
00:32:38,100 --> 00:32:40,300
So those
innovations and just our talk track

724
00:32:40,300 --> 00:32:44,066
I think are pushing
customers to know have more.

725
00:32:44,066 --> 00:32:48,500
And as we talk about pet Perfect
and when we talk

726
00:32:48,500 --> 00:32:52,533
about different things like that
and kid friendly those those are

727
00:32:52,600 --> 00:32:55,500
those are very important
for those customers.

728
00:32:55,500 --> 00:32:57,733
You know, RX2
sounds like a Star Wars character.

729
00:32:57,733 --> 00:32:59,600
I'm just saying

730
00:32:59,600 --> 00:33:01,100
it's R2X.

731
00:33:01,100 --> 00:33:04,100
Close enough.. There we go.

732
00:33:04,300 --> 00:33:05,566
So what?

733
00:33:05,566 --> 00:33:08,700
You gave me a perfect lead in here
because you just talked about pet proofing

734
00:33:08,800 --> 00:33:10,233
and kid proof

735
00:33:10,233 --> 00:33:13,900
flooring that guards against kids and pets
that will probably never go out of style

736
00:33:13,900 --> 00:33:14,966
for sure. Right.

737
00:33:14,966 --> 00:33:18,800
So since you started to bring that up,
what are some of the benefits of selecting

738
00:33:18,900 --> 00:33:20,100
those features or traits?

739
00:33:20,100 --> 00:33:22,000
And is that just an ongoing trend?

740
00:33:22,000 --> 00:33:23,900
Maybe we can't even call it a trend
because it just

741
00:33:23,900 --> 00:33:25,933
maybe is never going to go away.

742
00:33:25,933 --> 00:33:27,800
Yeah, I don't think it's ever going away.

743
00:33:27,800 --> 00:33:30,800
I think that people are so used to

744
00:33:30,800 --> 00:33:34,833
the ease of cleaning on hard surface.

745
00:33:34,900 --> 00:33:39,166
They don't want to have to go back to

746
00:33:39,266 --> 00:33:41,100
never having that ease again,

747
00:33:41,100 --> 00:33:45,200
even if it's a carpet or whatever
the surface may be.

748
00:33:45,300 --> 00:33:48,266
And I think that is really
what we bring to the table

749
00:33:48,266 --> 00:33:51,833
when we talk about pet friendly
or kid friendly carpet.

750
00:33:51,833 --> 00:33:54,233
If you look at our pet perfect brands,

751
00:33:54,233 --> 00:33:57,333
what that does is it brings you
a confidence and a lifestyle

752
00:33:57,333 --> 00:34:01,366
that can really let you be worry free
when it comes to your carpet.

753
00:34:01,366 --> 00:34:03,300
I know growing up when I was a kid,

754
00:34:03,300 --> 00:34:05,466
if we had
when we had carpet in the living room,

755
00:34:05,466 --> 00:34:09,100
I wasn't allowed to eat
or drink in the living room. So.

756
00:34:09,100 --> 00:34:10,966
So now we don't have to worry about that.

757
00:34:10,966 --> 00:34:15,433
If you if you spill your, your, your wine,
you can wipe it up with a paper towel.

758
00:34:15,533 --> 00:34:17,200
It's an extremely clean.

759
00:34:17,200 --> 00:34:18,800
Well, even if it's a white rug,

760
00:34:18,800 --> 00:34:23,200
it's it's not letting that moisture
penetrate into the fiber.

761
00:34:23,200 --> 00:34:26,200
If it's dirt,
if your dog has an accident,

762
00:34:26,200 --> 00:34:27,966
that odor is not going to penetrate.

763
00:34:27,966 --> 00:34:32,466
So we have all these new innovations
that now make carpet

764
00:34:32,500 --> 00:34:38,933
so clean, able at the same time, it's
still the comfort, the warmth has to slip,

765
00:34:38,933 --> 00:34:45,133
fall and and the acoustic sound
barrier that you want.

766
00:34:45,300 --> 00:34:50,433
It has everything that you would want out
of the comfort level, etc.

767
00:34:50,433 --> 00:34:51,300
that I had just mentioned.

768
00:34:51,300 --> 00:34:54,866
However, it is still cleanable
and it's going to perform

769
00:34:54,933 --> 00:34:59,366
and almost to the point
of where your hard surfaces as well.

770
00:34:59,366 --> 00:35:03,366
So you can have all the
the ease of mind with the comfort.

771
00:35:03,433 --> 00:35:07,300
Has there been a moment
where a trend was just so wild

772
00:35:07,400 --> 00:35:10,566
that it frankly had to be,
but it had to be set aside?

773
00:35:10,566 --> 00:35:13,000
I don't care. We can't do that.

774
00:35:13,000 --> 00:35:14,666
We're going to have to go with something
over here

775
00:35:14,666 --> 00:35:17,366
that's just a more popular product
in general.

776
00:35:17,366 --> 00:35:20,800
Yeah, all the time, every day.

777
00:35:20,866 --> 00:35:24,066
Does it break your heart?

778
00:35:24,133 --> 00:35:24,766
Sometimes.

779
00:35:24,766 --> 00:35:28,500
Sometimes, You know, as designers
and there's any designers

780
00:35:28,500 --> 00:35:31,500
listening to this, they know what I say
when your products are your children

781
00:35:31,666 --> 00:35:34,500
and and when they get killed, it hurts.

782
00:35:34,500 --> 00:35:38,100
So we're just we're, we're every day
we're we're innovating.

783
00:35:38,100 --> 00:35:40,900
And especially with me and my team,
I tell them, you know,

784
00:35:40,900 --> 00:35:42,366
let's not put any rules on anything.

785
00:35:42,366 --> 00:35:45,000
It may get shot down later
because it's not efficient enough.

786
00:35:45,000 --> 00:35:50,633
Or maybe that yarn system is it isn't 
sustainable as we want to be as a company.

787
00:35:50,700 --> 00:35:54,500
So instead of pigeonholing ourselves
from the beginning, let's explore,

788
00:35:54,533 --> 00:35:55,500
let's be innovative,

789
00:35:55,500 --> 00:36:00,466
let's look at what we can do
instead of looking what we will do, right?

790
00:36:00,566 --> 00:36:03,633
So that's what we have to do as designers,
is to put ourself

791
00:36:03,633 --> 00:36:05,700
into that innovative head space.

792
00:36:05,700 --> 00:36:09,300
And it's just an everyday part
of that process.

793
00:36:09,300 --> 00:36:13,300
Again,
like I said, we had an innovation station

794
00:36:13,366 --> 00:36:16,600
that we're showing off at
all these markets, right? So

795
00:36:16,700 --> 00:36:16,966
I can

796
00:36:16,966 --> 00:36:19,966
already tell you a couple of
these are going to die

797
00:36:20,100 --> 00:36:20,900
for an example.

798
00:36:20,900 --> 00:36:21,900
But that's sad.

799
00:36:21,900 --> 00:36:25,133
It's already seeing the death in advance.

800
00:36:25,200 --> 00:36:27,666
But I can
I can give you an example of one product

801
00:36:27,666 --> 00:36:31,233
that's it's hash shag, half a pattern.

802
00:36:31,300 --> 00:36:33,933
So it's a pattern with a shag on top.

803
00:36:33,933 --> 00:36:35,700
However,

804
00:36:35,700 --> 00:36:39,466
the clean ability comes in the question,
it's shedding a little bit here and there.

805
00:36:39,466 --> 00:36:42,500
So that's very trend forward and and it's

806
00:36:42,500 --> 00:36:45,500
and it's a it's a it's a popular movement.

807
00:36:45,500 --> 00:36:48,700
It would fit the trend
that we're seeing that retro come back.

808
00:36:48,766 --> 00:36:51,666
However the practicality and the machine

809
00:36:51,666 --> 00:36:54,800
that has to be put on
and the efficiency that it runs at etc..

810
00:36:54,966 --> 00:36:59,066
You have to take everything in and make
a business decision and a business case

811
00:36:59,133 --> 00:37:02,400
that when I can tell
you right now, is probably

812
00:37:02,466 --> 00:37:05,166
wow. John
Travolta and the cast of Saturday Night

813
00:37:05,166 --> 00:37:08,166
Fever are all trying right now.

814
00:37:08,300 --> 00:37:09,133
Right?

815
00:37:09,133 --> 00:37:11,900
It's just

816
00:37:11,900 --> 00:37:12,966
Well, that's great.

817
00:37:12,966 --> 00:37:15,400
Kenny,
I really appreciate you joining us today

818
00:37:15,400 --> 00:37:18,133
and giving us your feedback
and your thoughts on this.

819
00:37:18,133 --> 00:37:21,400
Look forward to all the new products
that are coming out here, too,

820
00:37:21,400 --> 00:37:23,400
where things are trending.
That sounds great.

821
00:37:23,400 --> 00:37:24,600
Appreciate it.

822
00:37:24,600 --> 00:37:26,400
Yeah, we're we're super excited.

823
00:37:26,400 --> 00:37:28,200
And if anyone listening to this

824
00:37:28,200 --> 00:37:32,300
hasn't went and seen Shaw floors new 2024
or Anderson tough tex

825
00:37:32,400 --> 00:37:36,900
2024 soft surface launches please
go check them out they'll blow you away.

826
00:37:36,966 --> 00:37:38,766
That's a guarantee.

827
00:37:38,766 --> 00:37:40,766
Great looking stuff

828
00:37:40,766 --> 00:37:42,900
. See, now you’ve put it out there
so it has to be gauranteed.

829
00:37:42,900 --> 00:37:46,266
So it's all right. Well, great.

830
00:37:46,266 --> 00:37:48,333
Thanks, Kenny. Appreciate you joining us.

831
00:37:48,333 --> 00:37:50,766
Yeah. Thank you very much, Kevin.

832
00:37:50,833 --> 00:37:53,400
Thank you for joining us on the ProSource
Podcast.

833
00:37:53,400 --> 00:37:56,733
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wherever you get your podcasts.

834
00:37:56,800 --> 00:37:59,133
Plus follow us on social media.

835
00:37:59,133 --> 00:38:02,633
Check out our website at prosource
wholesale dot com and visit

836
00:38:02,633 --> 00:38:06,566
your local Prosource wholesale showroom
for all your home remodeling needs.