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Hello everyone and welcome back
to day three of the podcast today.

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We are talking about.

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The correct structure.

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Where.

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Articles actually get read
and indexed by Google.

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So, if you remember from
yesterday, I told you that my

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writing has changed completely.

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When I joined medium.com and started
getting reviewed on my published posts.

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So, let me give you a little bit
of an example of what I would have

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written before I joined medium.

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I remember myself writing.

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Reviews for games and.

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The way I would have written a review
back then was sort of a letter.

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I'm writing a letter to you.

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And the letter had a title.

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Which is what you want
to add to every article.

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But it didn't really have a structure.

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It was just writing on
and on and on and on.

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And then finishing.

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When I saw my writing,
wasn't getting traction.

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I started.

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Getting into courses.

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I paid hundreds of
dollars back in the day.

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To start writing well on medium,
because I wanted that attention.

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I craved the review and.

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Seeing that like little curated.

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To the X topic.

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On one of your articles
was the dopamine hit.

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And.

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I wanted to see how I could
improve to get it more and more.

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The way I think about it now it's a little
bit more complicated because I think

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it was kind of dangerous to put that
carrot in front of me and other writers.

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Because.

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Then you only write for the
curation instead of writing.

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Things that you actually care about like.

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What topics get mostly curated like that.

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Those are the kinds of questions you start
asking, like What structure gets curated.

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Like you don't actually write
the thing you want to write.

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In a way.

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That thinks about the reader.

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But in a way that makes
the curator approve.

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Now the curator is also a reader.

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But it's not your end reader.

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It's just an employee of the company.

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Who wants to make money?

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It's not your goal.

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Your goal is to write for a reader.

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So I went through some courses
and those courses taught me a lot.

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And I think.

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For the purposes of this
short podcast episode.

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I'll give three major pointers for
anyone who is writing a blog post.

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And wants to improve it immediately.

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The first one is the title.

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We have been taught.

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From the web from Google, from SEO.

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that.

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Titles should be short.

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Up to 60 characters.

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And I want to say.

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Especially.

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Most recently after being in a course.

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That encourages writing on social
media, where everything is really

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fast, really changing all the time.

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Short titles are not
always the best option.

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a  shorter title is vaguer.

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You don't.

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When you as a reader, come to read it.

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a title and it's only 60 characters.

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You don't really get the most out of it.

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As opposed to if it was longer.

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And more.

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Niched down.

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And for example

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If I wanted to create a blog post
about blogging and say something like.

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Three tips for beginner bloggers.

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That's really niched to beginner bloggers.

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But what if I said.

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Three tips for beginner bloggers.

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Who wants to write about.

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Tabletop role-playing games.

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Now it's a lot more niched.

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It's more nuanced.

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It's not just blogging.

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It has a very specific audience.

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And.

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Sure on search results, not
the entire title would show up.

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But You do have you do
still have the subtitle.

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Where.

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You can write.

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More information for
people to actually read.

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And trust the internet to find the
readers for these kinds of articles too.

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And also.

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If you want to check that it works.

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You can actually try something like
creating Twitter, a thread or X thread.

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Or maybe.

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Create a carousel of the
post itself on Instagram.

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Or maybe just write a short post
on LinkedIn even Those social

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medias will help you understand if
the Postworks before you actually

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Give the blood and sweat to
create the full length posts.

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You can just start with a smaller one.

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So that's the first thing
that was talking about titles.

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Now let's talk about the
structure of the post.

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And a lot of people will do
the same mistake as I did.

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And.

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Create a letter instead of an actual post.

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And what you want to do when writing
a post is to have sections and

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subtitles and a lot of white space.

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Please.

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Use white space.

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A lot.

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White space is your friend.

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And even.

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Putting one or two sentences.

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In a paragraph is enough to.

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Pause create a white space break.

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And continue because the one thing that
deters most readers when just skimming

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an article and yes, they skimmed the
article before they actually commit.

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To reading all of it.

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Is blocks of texts.

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If.

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You now go back to one of
your articles and there is.

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A lot of.

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Walls of text.

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You have giant paragraphs.

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Only a select few people will actually
commit to reading the whole thing.

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I know I won't.

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I won't.

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I would not commit to
read something like that.

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Especially when my time is limited
and I have a lot of options.

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People won't just.

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Want to read your article.

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Just because you written
it, you need to make it.

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Enticing for them to read it.

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So white space is one thing.

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Subtitles is the second thing.

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You'd want to make your article.

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Skimmable.

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Which means you have that.

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Title of the post.

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That's the title?

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And then you divide your post.

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Into.

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A few sections based on.

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What.

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You want to say in the article?

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And.

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Then you actually start
writing or filling in.

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Each of those sections.

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If you stay within this
kind of a structure.

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Then you easily get more indexed
on Google and people have a better.

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Opportunity.

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To To skim the article and then
decide if they want to read it or not.

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Because our eyes focus on the bold.

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Stuff.

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So if you create subtitles,
those are essentially headers.

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And people will read those.

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And decide if they want to read further.

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So make sure that your article.

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Is divided into sections
and each section title.

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Is.

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Valuable, but also make
the person read more like.

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Don't give it all away.

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In, in the subtitle.

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Make it a little bit.

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It's like, it's like the title of the
post itself where you need to create.

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a, title that keeps people
curious, but not click baity.

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So you want to do the same
thing in your subtitles.

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And the third and final thing,
because they know we're already over.

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Is please.

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For the love of God, do not end your
articles with a conclusion section.

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What you want to do?

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Instead is end your
article section with a CTA.

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Call to action.

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Do you want people to
join your email list?

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Do you want people to
check out another post?

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Do you want people to go
to your YouTube channel?

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Whatever it is.

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You want people to check out the course?

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Whatever it is.

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Make sure that you end
your article with a CTA.

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Instead of writing a conclusion in
this article, you learn  they know

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what they learned, the read it.

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You don't want to waste their time by
giving them the same thing over again.

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If you look back a few
years ago it was okay.

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And I even, I did this, I added
conclusions into my articles.

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But today.

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It's no longer relevant.

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You want to make sure your
people know what to do next.

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After reading your article.

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So that's it for this little episode.

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Thank you so much for
watching or listening.

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If you have any questions, let me
know and I'll see you in the next one.

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Bye.