Hello everyone and welcome back to day three of the podcast today.
We are talking about.
The correct structure.
Where.
Articles actually get read and indexed by Google.
So, if you remember from yesterday, I told you that my
writing has changed completely.
When I joined medium.com and started getting reviewed on my published posts.
So, let me give you a little bit of an example of what I would have
written before I joined medium.
I remember myself writing.
Reviews for games and.
The way I would have written a review back then was sort of a letter.
I'm writing a letter to you.
And the letter had a title.
Which is what you want to add to every article.
But it didn't really have a structure.
It was just writing on and on and on and on.
And then finishing.
When I saw my writing, wasn't getting traction.
I started.
Getting into courses.
I paid hundreds of dollars back in the day.
To start writing well on medium, because I wanted that attention.
I craved the review and.
Seeing that like little curated.
To the X topic.
On one of your articles was the dopamine hit.
And.
I wanted to see how I could improve to get it more and more.
The way I think about it now it's a little bit more complicated because I think
it was kind of dangerous to put that carrot in front of me and other writers.
Because.
Then you only write for the curation instead of writing.
Things that you actually care about like.
What topics get mostly curated like that.
Those are the kinds of questions you start asking, like What structure gets curated.
Like you don't actually write the thing you want to write.
In a way.
That thinks about the reader.
But in a way that makes the curator approve.
Now the curator is also a reader.
But it's not your end reader.
It's just an employee of the company.
Who wants to make money?
It's not your goal.
Your goal is to write for a reader.
So I went through some courses and those courses taught me a lot.
And I think.
For the purposes of this short podcast episode.
I'll give three major pointers for anyone who is writing a blog post.
And wants to improve it immediately.
The first one is the title.
We have been taught.
From the web from Google, from SEO.
that.
Titles should be short.
Up to 60 characters.
And I want to say.
Especially.
Most recently after being in a course.
That encourages writing on social media, where everything is really
fast, really changing all the time.
Short titles are not always the best option.
a shorter title is vaguer.
You don't.
When you as a reader, come to read it.
a title and it's only 60 characters.
You don't really get the most out of it.
As opposed to if it was longer.
And more.
Niched down.
And for example
If I wanted to create a blog post about blogging and say something like.
Three tips for beginner bloggers.
That's really niched to beginner bloggers.
But what if I said.
Three tips for beginner bloggers.
Who wants to write about.
Tabletop role-playing games.
Now it's a lot more niched.
It's more nuanced.
It's not just blogging.
It has a very specific audience.
And.
Sure on search results, not the entire title would show up.
But You do have you do still have the subtitle.
Where.
You can write.
More information for people to actually read.
And trust the internet to find the readers for these kinds of articles too.
And also.
If you want to check that it works.
You can actually try something like creating Twitter, a thread or X thread.
Or maybe.
Create a carousel of the post itself on Instagram.
Or maybe just write a short post on LinkedIn even Those social
medias will help you understand if the Postworks before you actually
Give the blood and sweat to create the full length posts.
You can just start with a smaller one.
So that's the first thing that was talking about titles.
Now let's talk about the structure of the post.
And a lot of people will do the same mistake as I did.
And.
Create a letter instead of an actual post.
And what you want to do when writing a post is to have sections and
subtitles and a lot of white space.
Please.
Use white space.
A lot.
White space is your friend.
And even.
Putting one or two sentences.
In a paragraph is enough to.
Pause create a white space break.
And continue because the one thing that deters most readers when just skimming
an article and yes, they skimmed the article before they actually commit.
To reading all of it.
Is blocks of texts.
If.
You now go back to one of your articles and there is.
A lot of.
Walls of text.
You have giant paragraphs.
Only a select few people will actually commit to reading the whole thing.
I know I won't.
I won't.
I would not commit to read something like that.
Especially when my time is limited and I have a lot of options.
People won't just.
Want to read your article.
Just because you written it, you need to make it.
Enticing for them to read it.
So white space is one thing.
Subtitles is the second thing.
You'd want to make your article.
Skimmable.
Which means you have that.
Title of the post.
That's the title?
And then you divide your post.
Into.
A few sections based on.
What.
You want to say in the article?
And.
Then you actually start writing or filling in.
Each of those sections.
If you stay within this kind of a structure.
Then you easily get more indexed on Google and people have a better.
Opportunity.
To To skim the article and then decide if they want to read it or not.
Because our eyes focus on the bold.
Stuff.
So if you create subtitles, those are essentially headers.
And people will read those.
And decide if they want to read further.
So make sure that your article.
Is divided into sections and each section title.
Is.
Valuable, but also make the person read more like.
Don't give it all away.
In, in the subtitle.
Make it a little bit.
It's like, it's like the title of the post itself where you need to create.
a, title that keeps people curious, but not click baity.
So you want to do the same thing in your subtitles.
And the third and final thing, because they know we're already over.
Is please.
For the love of God, do not end your articles with a conclusion section.
What you want to do?
Instead is end your article section with a CTA.
Call to action.
Do you want people to join your email list?
Do you want people to check out another post?
Do you want people to go to your YouTube channel?
Whatever it is.
You want people to check out the course?
Whatever it is.
Make sure that you end your article with a CTA.
Instead of writing a conclusion in this article, you learn they know
what they learned, the read it.
You don't want to waste their time by giving them the same thing over again.
If you look back a few years ago it was okay.
And I even, I did this, I added conclusions into my articles.
But today.
It's no longer relevant.
You want to make sure your people know what to do next.
After reading your article.
So that's it for this little episode.
Thank you so much for watching or listening.
If you have any questions, let me know and I'll see you in the next one.
Bye.