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An insanely comprehensive, nuanced guide to finding the perfect niche for your indie film business.
This episode is long. Quite long. In fact, when it comes to choosing a profitable niche audience for your micro-budget films, you’re about to listen to the most comprehensive guide on the internet.
Make no mistake, if you want to succeed as an indie film entrepreneur, targeting profitable niches is the single most important skill for you to learn and master.
Getting your niche right is the 20% of efforts that drive 80% of results.
In other words, you could be a mediocre filmmaker and an amateur marketer, but if you follow through on what’s coming in this article, you’ll still be set up for financial success in our absurdly competitive media landscape.
For that reason, what’s coming is easily the most impactful piece of content on this website. Hell, it might be one of the most impactful in the entire indie filmmaking space.
That’s obviously a bold statement, and you might think I’m full of shit. But it’s not hyperbole.
If you take what I’m about to share and apply it, you’ll be able to build a sustainably profitable business around your indie films, no matter where in the world you live.
You’ll be that rare indie filmmaker who earns a comfortable, consistent living from their work—while everyone else is still spinning their wheels, waiting for some festival, distributor, or gatekeeper to pluck them from obscurity.
So if you’re committed to the path of indie film entrepreneurship, you’re in the right place. Finding the perfect niche is the foundation on which your business will be built, and we’re about to dig extraordinarily deep into that very topic.
Buckle up, amigo. 😎
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
Filmmaker Freedom is a new kind of filmmaking podcast. It's handcrafted it for those of us who like to think outside the box, to experiment, to walk our own path instead of doing things the way they've always been done. If you want to make make films you're proud of and make a living from it, this is the show for you. It's full of clear, focused, and actionable advice to help you succeed as an indie filmmaker in a constantly changing world.