The buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them.
Show Notes
The buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them.
You’ve likely heard of the “hero’s journey,” which is a framework often used in filmmaking or writing. This is the same basic idea, but when we look at a buyer’s journey as a brand, we’re looking at it so we can position ourselves as a guide for prospects while they’re on this mental journey doing research and exploring options. As a brand, you want to focus on your customer’s being the hero and you being the guide. What we’re really doing here is trying to understand the decision-making process of our buyer persona and showing up as a resource or thought leader for them. This will help you plan your content and inform your content and messaging.
The buyer’s journey is broken into 3 phases, awareness, consideration and decision:
- Awareness
- Consideration
- Decision
We're going through each of these and highlighting what they mean and why they're important!
What is The Web Canopy Studio Show?
Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.