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Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and build up gross amounts of money have caused even users, who recognize it, to start questioning advertising altogether. Nicole and Jon break down BuzzFeed's report on ad fraud in this episode of Shape the Conversation.
A shape.io podcast hosted by Nicole Mears and Jon Davis. Broadcasting from Bend, Oregon.