The ‘luxury hotel superyacht’ is one of the most competitive and exciting new areas of luxury travel. The Ritz-Carlton was the first to market with the launch of the Ritz-Carlton Yacht Collection’s 'Evrima' superyacht in 2022. Scott Kerr sits down with Jim Murren, executive chairman and CEO of the Ritz-Carlton Yacht Collection, to discuss why the Ritz-Carlton expanded into superyachts, the complexities of designing and building its ships and the similarities to designing one of its land-based hotel properties, and why its third superyacht 'Luminara' (embarking on her maiden voyage in July) is its most ambitious creation yet. Jim also talks about why the luxury hotel superyacht market is still relatively untapped and how the Ritz-Carlton Yacht Collection is shaping its itineraries and destinations to meet the demands of UHNW travelers who are increasingly valuing purity of experience over traditional luxury amenities. Plus: Why most of its guests are first-time cruisers
Featuring: Jim Murren, Executive Chairman and CEO of the Ritz-Carlton Yacht Collection (ritzcarltonyachtcollection.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new growth opportunities.
Want to get in touch? Email us, scott@silvertoneconsulting.com