How to engage Gen Z on Instagram: A guide for employers

Understanding Gen Z's social media habits is crucial in the quest to attract and retain talent. While TikTok often dominates conversations about engaging young audiences, Instagram remains a significant player. 

Chris Le'cand-Harwood and Conor Cotton from Not Going to Uni recently shared insights into Instagram's role in engaging Gen Z and provided valuable tips for employers.

What is Next Gen Employer?

Elevating the status and influence of early careers specialists.

This is why the team at NGTU Group have created Next Gen Employer. Helping the next generation of talent into organisations is a big responsibility and early careers attraction and engagement specialists must have the status they deserve to have influence.

How do we do this?

We build a true community of early career specialists who want to learn and share together. It's not just about turning up to a breakfast seminar or an annual conference. It's about everyone contributing - when we do this we really move forward and help the next generation of talent into the world of work.