I've spent my career in marketing and communications, focusing on reaching consumers directly, but there's a whole other side of the industry dedicated to business-to-business (B2B) communications! Laura Hawtin has made her mark in that space, bringing her expertise from Great Britain and expanding her firm into the U.S. a few years ago. We discuss the challenges of growing a business internationally, the importance of effective communication, and what it takes to stand out in today's competitive market!
Creators and Guests
Host
Jeff Crilley
Having seen the failures of the public relations industry first-hand from within the news room, CEO Jeff Crilley founded Real News PR® with a vision to equip his company with a team of media experts.
What is The Jeff Crilley Show?
Jeff Crilley is a former news reporter, who spent more than 25 years in newsrooms across the country. He’s an Emmy Award winning journalist, who decided to make the jump from news in 2008, when he founded his own PR Firm, Real News Public Relations.
Today, the firm has more than 100 clients, and Jeff continues to tell the stories of interesting people he meets along the way.
These are those stories.