Ignition’s Founder and CEO Derek Osgood joins me to discuss the different strategies there are for launching a product, why indirect and direct marketing should be used together, and how to know if your product will be successful.
Show Notes
Derek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches.
Derek is both a marketing executive and consultant and has consistently delivered double-digit monthly growth across a variety of markets and business models. Here are a few of the topics we’ll discuss on this episode of Product Launch:
- How to define product marketing and why it’s in such high demand.
- Different strategies for launching a product.
- Common pitfalls companies fall into during their product launch.
- How indirect and direct marketing complement each other.
- How to know if you have a product that will be successful.
- When you should start shipping a product.
- When to start charging for your products and how to price them.
Resources:
Connecting with Derek Osgood:
Connecting with the host:
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Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.