The Product Launch Podcast

Ignition’s Founder and CEO Derek Osgood joins me to discuss the different strategies there are for launching a product, why indirect and direct marketing should be used together, and how to know if your product will be successful.

Show Notes

Derek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches. 

Derek is both a marketing executive and consultant and has consistently delivered double-digit monthly growth across a variety of markets and business models. Here are a few of the topics we’ll discuss on this episode of Product Launch:

  • How to define product marketing and why it’s in such high demand. 
  • Different strategies for launching a product. 
  • Common pitfalls companies fall into during their product launch. 
  • How indirect and direct marketing complement each other. 
  • How to know if you have a product that will be successful.
  • When you should start shipping a product. 
  • When to start charging for your products and how to price them. 

Resources:

Connecting with Derek Osgood:

Connecting with the host:

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Connect with Sean

Notes generated by Podcast Show Notes  (podcastshownotes.ai)

What is The Product Launch Podcast?

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.