The Authority Builder Podcast

In the popular imagination, the entrepreneur is a risk-taker… ready to change directions on a whim. But the key to growing a business that will be sustainable in the long-term depends on a deep understanding who your ideal prospects are – the more specific the better – and then creating a system to reach them.

Show Notes

In the popular imagination, the entrepreneur is a risk-taker… ready to change directions on a whim. 

But the key to growing a business that will be sustainable in the long-term depends on a deep understanding who your ideal prospects are – the more specific the better – and then creating a system to reach them.
 
For most business owners, the number of new clients they need each year is much lower than they think. This actually requires a whole different marketing mindset than you’re used to. Referrals, networking, online marketing… it can all play a role. Just not the way you think.
 
We get into details on that, including…
 
  • Why traditional Internet marketing doesn’t work for professional service providers
  • How to identify your top 100 prospects (and you only need 100) 
  • Ways to effectively communicate the true value you bring to the table 
  • The secret of relentless follow-up
  • Adopting a mindset of abundance rather than scarcity

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States