B2B buyers aren’t following a straight path anymore.
Many marketers still rely on traditional SEO, websites, and review pages to capture attention, but today’s buyers are increasingly turning to AI and LLMs to compare their options and validate their decisions. This shift creates a critical question for modern organizations: how do you get discovered when your audience’s first stop isn’t Google, but a machine-powered assistant?
In this episode of Straight to Voicemail,
Amanda Smith hears from
Sydney Sloan, Chief Marketing Officer at
G2, to break down the practical steps organizations can take to stay visible in the age of AI. Sydney shares practical advice on Answer Engine Optimization, leveraging user-generated content, and building content workflows that align with how buyers actually research today.
You’ll learn:
- How the B2B buyer journey is changing in an AI-first world
- Practical strategies to improve discoverability
- How to create content workflows that combine human insight with AI efficiency
Jump into the conversation:
(
00:00) The changing buyer journey
(
02:00) Introduction to Answer Engine Optimization (AEO)
(
03:00) Content engineering and Human-AI collaboration
(
04:00) Leveraging user-generated content
(
04:40) Bonus rips and website optimization
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Follow Sydney Sloan on LinkedIn
What is Straight To Voicemail?
What are the best brands doing to stay relevant, build trust, and create content smarter?
At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time.
Join us each week for quick hits of insights from b2b marketers and leaders.