Humans of Agriculture

Today we're chatting Chinese consumers and who better to hear it from than Mark Tanner the managing Director of China Skinny. China Skinny are the worlds most read weekly newsletter about marketing to Chinese consumers.
We chat about everything from the here and now, to some of the opportunities for Australian exporters. You'll be re-assured that Mark believes that the mid term looks positive for Australia. The way we've handled Covid actually reassures that our systems and processes work. Backing our 'clean green image' is one of trust & transparency.
Covid has opened up some new habits, new markets with access to more regions of China with the increased use of e-commerce. Activities like cooking at home has risen so how can we accommodate these new behaviours with Australian food and beverage products?
You can get in follow China Skinny and Mark Tanner  via his website (www.chinaskinny.com) & weekly newsletter.
We'd love for you to submit any questions @Humansofagriculture_ or reach out to me @ oli@humansofagriculture.com

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Send in a voice message: https://anchor.fm/humans-of-agriculture/message

Show Notes

Today we're chatting Chinese consumers and who better to hear it from than Mark Tanner the managing Director of China Skinny. China Skinny are the worlds most read weekly newsletter about marketing to Chinese consumers.
We chat about everything from the here and now, to some of the opportunities for Australian exporters. You'll be re-assured that Mark believes that the mid term looks positive for Australia. The way we've handled Covid actually reassures that our systems and processes work. Backing our 'clean green image' is one of trust & transparency.
Covid has opened up some new habits, new markets with access to more regions of China with the increased use of e-commerce. Activities like cooking at home has risen so how can we accommodate these new behaviours with Australian food and beverage products?
You can get in follow China Skinny and Mark Tanner  via his website (www.chinaskinny.com) & weekly newsletter.
We'd love for you to submit any questions @Humansofagriculture_ or reach out to me @ oli@humansofagriculture.com --- Send in a voice message: https://anchor.fm/humans-of-agriculture/message

What is Humans of Agriculture?

We're going behind the scenes to see and understand modern agriculture, because no matter whether you're in it or not, you probably don't know all the pieces to just how incredible, diverse and multi-layered agriculture is. We do this by uncovering the real stories, experiences and voices of modern agriculture.