Dig In

Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts.
They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!).

Show Notes

Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts.
They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!).

What is Dig In?

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.