Talk Commerce

Adam Fabian and Jacy Davis of Crimson Agility on why a new customer is not human, how agentic commerce starts on the other side of the trust fence, and a one page test for whether product data is good enough. Recorded at Shoptoberfest in Nashville with Scott Ohsman of Always Off Brand.

Show Notes

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and the Crimson Agility conversation ran longer than any other at the table. Jacy Davis is their director of sales. Adam Fabian handles the technical download, and by the end Scott had renamed him Example Adam, because he never makes a point without one.

We cover the three kinds of AI, why Adam says your new customer is not human, a hard drive that shows how out of date AI shopping data can be, why context data is becoming the job of marketing, and the one page test any merchant can run on their own product data.

Crimson Agility is at crimsonagility.com.

The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com.

What is Talk Commerce?

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.

Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.

Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com