Software Social

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Where do you send people who want to start an online business but don't know how to code or use no-code tools?

Show Notes


Michele Hansen  0:01 
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Colleen Schnettler  0:51  
So Michelle, how are things going with your book tour?

Michele Hansen  0:54  
So the book tour itself is going well, I did indie hackers build your SAS searching for SAS one end product? I just recorded another one. yesterday. No, no, no, today? No, that was I feel like I'm doing a lot with it. Because that's what says because I had I love it. Let's see yesterday, no Tuesday, I did a session with founder summit. And then I also had a call with someone about being on their podcast yesterday. That'll be in November, and then I've scheduled another one for October. And then I did another group session today. And then yeah, actually, it was when I got off of that and Mateus was like, you know what you just did? And I was like, What? Like, he was like, you just did consulting? And I was like, No, I did. Like cuz it was Yeah. No, I did. I was like, it wasn't personalized. It was just like a workshop and people asked like questions, like, I just, I just talked about the book. And I was like, No, it wasn't he was like, yeah, it wasn't like that. No, it wasn't. Um, yeah, I think I actually kind of need to like, Cool it a bit on the promotion stuff. Like dude, like, this week, I spent like two days this week, creating a Google Sheets plugin for geocoder Oh, it was so nice to like, be playing around with spreadsheet functions again, like, after doing all this like writing and then talking about this stuff I wrote like, it was very comfortable. It was much more comfortable than talking about.

Colleen Schnettler  2:42  
Like, I don't know, it was your happy was when you went Excel.

Michele Hansen  2:46  
It really is. Um, but actually, so I have another spreadsheet that doesn't have any fun functions in it is the number of books I have sold, adding up, you know. Okay. For 490 400

Colleen Schnettler  3:03  
my gosh, that's amazing.

Michele Hansen  3:07  
I know, it's so close to 500. And it's been so close to 100 500 for like days. And like, the other day, I was like, maybe I'm, like, tapped out the market for this at 490. Like, that's really good. Like the average book sells like 300. So like, that's really good. Um, and, yeah, so so I'm going to do like, I'm going to be on some other podcasts and whatnot. And like, I remember seeing once. Rob Fitzpatrick once, I think actually, it's in his new book. He has a graph of the revenue of the mom test and like, the growth of that book is I mean, a case in compounding.

Colleen Schnettler  3:52  
Okay, so, right. So

Michele Hansen  3:54  
you know, it's not all like in the beginning, and like, there's really positive signs, like people are recommending to other people, people are writing reviews, like, so. So yeah, I feel good. But man, I really want to get to 500. I don't know, I haven't been thinking about the numbers very much. I mean, it's only six but like, I really, I really want to get to 500. I don't know why, like it's like getting to like, you know, 1000 or what it like that's that's not even like remotely like a possibility to me, like I don't even really think about it. But now it's like so close. And like that would be so awesome.

Colleen Schnettler  4:25  
I wager a guess that by the time this podcast airs on Tuesday, you will be at 500.

Michele Hansen  4:31  
That's only six more books. Maybe Maybe. And by the way, if people want a free copy of this of the book, so if you are listening, when it comes out on on Tuesday or Wednesday, transistor.fm is running a little giveaway on their Twitter account. I think Justin saw my like, I think 490 is all I'm ever gonna sell. Okay. And I was like, no. So they're giving away five copies of the book. You just have to go retweet the tweets about the book. So yeah, nice. Yeah. If you just go to the deploy wonderful,

Colleen Schnettler  5:05  
that'll help expand your reach.

Michele Hansen  5:07  
Yeah, it was interesting hearing that I was like helping you interview people on podcast. I'm like, Yeah, I guess you could. I mean, it doesn't have to just be for. for customers.

Colleen Schnettler  5:19  
Anyway, oh, yeah, your book applies to so much. So that's where the,

Michele Hansen  5:23  
that's that's where the book is. But I gotta say, I think I think I need to give myself a little break on promotion. Otherwise, I'm gonna, I'm gonna burn out on that

Colleen Schnettler  5:33  
for right now. Yeah, I was thinking about that when you were talking about like, how you're hitting it so hard. I was like, wait, Isn't this what happened with writing the book? And then afterwards, you're like,

Michele Hansen  5:43  
Yes, I have a pattern. Yes. way overboard. And then I exhaust myself.

Colleen Schnettler  5:53  
So maybe we should approach it like a marathon instead of a sprint? Yeah,

Michele Hansen  5:57  
I think so. I haven't scheduled anything for next week. So I don't have anything scheduled until the first week of October. So okay. Yeah, kind of just, yeah. So so you know, hopefully by the, you know, yeah. Bye. By the time I'm on again, because I'm off next week. I vacation. Yeah. Oh my god, dude, I'm going to American, I'm so excited. So happy for you. Okay, um, I can't wait to just go to Target and Trader Joe's anyway.

Colleen Schnettler  6:34  
So if you're not have target, and then we do not

Michele Hansen  6:36  
have target, we have a story that's inspired by target or like more like, inspired by Walmart. But like, it's just like, there's just nothing like getting a Starbucks and walking around target. You know, it's just true story. Anyway, um, what's going on with you?

Colleen Schnettler  6:52  
So I did quite a bit of work on simple file uploads. Since we last talked, I actually spent a good chunk of time doing some technical work, some cleanup work that needed to be done. But I have gotten the demo on my homepage. Oh, it's really exciting. Yeah,

Michele Hansen  7:10  
the like, code pen demo thing that we've been talking about for a while, right? Correct.

Colleen Schnettler  7:15  
Okay, instead of putting a code pen up, I actually just put a drop zone. So you can literally, if you go into my site, it just says drop a file to try it. And you can drop a file. Wait, so that is something I know. Right? So that's something I've been talking about doing for a long time, which I finally got done. So that's exciting. Yeah. And there was some other stuff with like the log on flow, that wasn't really quite correct. It wasn't wrong, it just wasn't really right. So I just spent a lot of time kind of getting that cleaned up. Oh, and the API for deleting events. So that was a real hustle for me, because I have someone who reached out to me, and they were like, Hey, we totally want to use your thing. But we have to be able to delete files, you know, from our software, not from the dashboard. And so that external forcing function of this potential customer just made me do it. And so I have that done. So I Oh, I feel now that I have like a completely functioning piece of software. Did they buy it? So that's exciting? Not yet. They claim that they're going to start their project like next month? I don't know if they will or won't, but we'd have developed kind of like, relatively frequent ish email communication and stuff. So I think it'll be good. Either way, it forced me to kind of do it. So I'm happy to have that because that is something I really wanted to do. Because I wanted to make sure I had that before I allow multiple uploads. So the question now Oh, and we had a huge I mean, a huge spike. We don't the site doesn't get tons and tons of visitors. But we had a huge spike in visitors because we're actually publishing content. Oh, yeah. So like things are I'm doing things. So that's exciting to get the documentation stuff

Michele Hansen  9:03  
done that we talked about.

Colleen Schnettler  9:05  
So I decided that it wasn't worth my time to completely rip out the documentation and redo it. So but I did go in there and try to take what I had, which as your to your point, I think last week or two weeks ago, is you said, you know, it's fine. It kind of looks like a readme like it's not beautiful, but it's functional. So I tried to make it more functional by adding more documentation. And then I hired a developer to write a blog post, I shouldn't say almost more like a tutorial, how to use this in react. So his article is up. So I've been putting a lot of content on the site the past week.

Michele Hansen  9:41  
You are on fire.

Colleen Schnettler  9:44  
I know girl, I'm feeling good. I mean, part of it is like hiring my own sister has been so good for me because she can call me on my bullshit, because she works for me, but she's also like my best friend. So she's like, just stop whining and just do it. I'm like, okay, I joke like she's part marketing expert part like life coach, like,

Michele Hansen  10:06  
it sounds like you've got the fire under you now.

Colleen Schnettler  10:11  
I do. I mean, I have not seen. Okay, so it's only been a week right. So we've seen an increase in the ticket people coming to the site. I have not seen any kind of great increase in signups signups are still. Well, actually, I have not seen a great increase in signups. But what I have seen is my file uploader hit 10,000 files uploaded this week, like people are using, right. Right. So what has happened is remember the beginning I was really concerned because all these people were signing up and then like 30% of the people were using it. So all those non users have turned. So the people who are paying me now are actually using it actively. So that's good. Yeah, that's really good. Yeah. So I'm not seeing an increase my MRR still bouncing around 1000. Again, nothing to sneeze at. Like, it's a good number. But I haven't seen any kind of great jumps. But I think part of that is because the people who aren't using it have left and then the people who are using it, you know, the people who have signed up or actually committed to using it.

Michele Hansen  11:14  
Right. But new people have not come in that have replaced the people have checked who have turned

Colleen Schnettler  11:20  
right, not really like a couple. But you know, at one point, I had three people paying me 250 bucks a month. Like That was pretty awesome that now I only have one person

Michele Hansen  11:28  
is that is that the the whale that we talked about that like wasn't using it and wasn't Replying to Your Yeah.

Colleen Schnettler  11:33  
So I've had three of those people come in and come out. One is still there. Again, not using it not responding to emails. But I'm not trying to hassle them. So Alright, if that's what you wanted? Yeah. So I'm trying to figure out so I'm fit. I mean, the energy there is really good. And I feel like I've made a lot of I've done a lot of things. I haven't seen yet. The the response from that from a revenue standpoint, but I feel like if I just keep pushing in this direction, I'll get there. So I'm trying to decide what to do next. So why for so long, I had this list of things. And every time we talked, I felt like getting advice from you on what to do next wasn't really useful, because I hadn't even done the other things I was supposed to do. But now I have done the other things. So I'm trying to decide if you should focus on other ways to use it. So now that I have an API for deletion, I can open up multiple file uploads, which is kind of cool. I already do it for a client, like on the on the download secretly because I control their site, but I could. So I could write more content, showing people how to actually use it and like, and kind of go in that direction. Or I could make the UI more flashy and add a, like an image modifier editing tool, which would be kind of cool. Or I could, I don't know, that's what I got right now.

Michele Hansen  12:58  
What are you? What are your customers Asia do

Colleen Schnettler  13:01  
my customer search. So we are trying to do another round of customer interviews. So I did, we offered a $25 amazon gift card. And we're going around to everyone who's actively using it to see if anyone wants to talk to us. So we are doing that we are trying to do and that was another thing. Like I'm kind of proud of myself, just because when we moved here, our schedule is so variable, I couldn't really get like solid work hours like this is when I can work. But we did send out those emails requesting customer interviews. So that is on the docket.

Michele Hansen  13:34  
Because like I could sit here and be like, Oh, yeah, like that sounds good. But like, Don't listen to me. Like I don't I don't know, like, you know, I have a question for you. That's kind of kind of a different topic, but I feel like you are so you're so enthusiastic right now. And I have to wonder whether working on stuff for your like, quote, unquote, day job, which was you know, the consulting before and then was the other company and now and now is Hammerstone like, like, I kind of have to wonder if like working on stuff during like work is like

Colleen Schnettler  14:15  
if

Michele Hansen  14:16  
if that is working on something you're excited about during the day is energizing you for your side project because I just feel like the energy that I am hearing from you is like so much more than it has been before. Like you're just like,

Colleen Schnettler  14:35  
I fired up. I totally am Michelle, I someone had you know, all those there's always tweets like oh, all the things, the best decisions I've ever made in my life or you know, all that stuff. I saw one the other day and it was the two most important decisions you're going to make in your life are who you marry and what you do for a living. And I can tell I mean I'm literally for the first time in ever I'm in my late 30s first time in ever doing exactly what I have always wanted to do. And it's amazing. I mean, and the coolest thing is like the Hammerstone stuff. So I'm working on that I'm working with people I think are awesome. I go to sleep, and I wake up and my business partner has like, done this amazing stuff because he's just like cranking out code like a rock star. And I'm like, oh, Aaron's like, oh, while you were sleeping. I made this totally amazing thing. I'm like, glad I partnered with you, buddy. Because you know, what's up?

Michele Hansen  15:32  
Every day, Aaron has like some new like, thing. And yeah, who is he? When do you sleep? Like what he was? Was twins. Yeah, like newborn twins. Like not just twins, but like not like, born like, I mean, I guess babies do some kind of sleep a lot at weird times. Oh, gee, I don't know. And he has been jaw. There's also like, there's kind of the like, we want we launched you akoto when Sophie was four months old. And I feel like there was like this, we got this, like motivation from it. Because it was like, you know, she would go to bed at like seven or 730. And then, you know, we knew she was gonna wake up at like, midnight or two or whatever. But it was like, Oh, my God, we finally have two hours to ourselves. Let's use it as productively as possible. Like this thing I've been thinking about this whole time while I was changing diapers, I can do it now. Like, and it was weirdly motivating, and also incredibly exhausting, and a blur, but I don't know. Yeah, yeah. Aaron, like, dude, you're a machine?

Colleen Schnettler  16:34  
Yeah, it's so impressive. I think part of that too, might be you know, with that thing, if you only have three hours to do something like, you get that thing done in three hours. versus if you give yourself 30 days to do it. It'll take you 30 days. Yeah. But I think for me, I mean, my journey, you know, has been from a job, I didn't really like to all kinds of bouncing around doing different things, to learning how to code years ago, always the goal when I was learning how to code was to get to where I am right now. And I'm finally here. And it is super awesomely exciting. Like, I'm literally working with someone I have wanted to not, I mean, also Aaron, but like, not just him, working with someone I've always wanted to work with on something that's exciting. And it's like our business, I can't imagine a better knock on wood. I can't imagine a better work scenario for me. And I think that energy that comes from that scenario, absolutely bleeds into simple file upload, like, honestly, you know, a couple weeks ago, I was like, I should just sell it and be done with it. Like I was just kind of over it. And then hiring my sister really helped because she's really excited. And like, just having a higher level of energy in general, for this thing. It's been really fun. You know,

Michele Hansen  17:50  
I feel like I've heard you talk a little bit about how when you were first starting out, and then working as an engineer, like electrical engineer, rather. And you were like talking to people at work about how like, you know, they had all these like hopes and dreams when they got out of college. And then like, those things never happened. And then they were it was 30 years later, and they were just miserable. And you were like, Oh my god, I'm not like, I can't do that. And I like I wonder what was the moment when you realized that? Like, your solution to that was like learning how to code like, what made that happen? And but like, inspired you to not only realize that it was possible, but like, but then you acted on it, like?

Colleen Schnettler  18:45  
Well, I think part of it for me is I worked for a big, firm, a big company. And via I mean, that wasn't just like one of the middle managers that was like, all of the middle managers, right? Clearly these guys, they had started at 23 or 22, because they wanted to pay off college loans. They started working, it was a very comfortable job, right? They paid us well, we don't want to say we didn't work that hard, but we really didn't work hard. It was a lot of very bureaucratic, right, like lots of meetings, lots of organizing. And you know, before they know it, before they knew it, these guys were comfortable. And then they got married and they had kids and you know, most of them, their spouse stayed home. So then they felt that they were in this position where they were totally stuck. And they I mean, 30 years, I'm not exaggerating, like these guys had been there for 30 years. And they kind of it was just like this pervasive energy of like, real like, you know, the whole energy was just kind of like, everyone was just kind of bummed about their situation like no, it was sad, but they were definitely, like, felt the weight of this really boring job they'd done for 30 years. And so for me, it was really hard because like, again, it's so comfortable like they loved me. They paid me well. didn't have to, you know, wasn't all that stressful. But like my first of all, it wasn't hard at all, like your brain when you don't get to think or you don't get to be like, in you intellectually stimulated. It's just like murrah, blah, blah, blah. And I didn't know if I could, I mean, what I'm doing now has always been the dream. I couldn't see that eight years ago. Like, if you had told me I'd be doing what I did eight, I'd be here. Eight years ago, I would have been like, there's no way like, it felt like a freakin mountain to climb. I mean, like, it would never, I would never ever get there. And, I mean, I think a lot of it was just like, you know, obviously, all the work I put in seeing it as a vision I could reach and the community I was part of, and, you know, the communities I built along the way, but I couldn't see it. I mean, that's why, you know, I kind of make that parallel sometimes with what I'm doing now. Because like, back then I couldn't see I could not, couldn't see it. Like, just, I'm still amazed. And I can't see myself, my friend the other day, who has a business said, Oh, I think it's way easier to go from 1k to 5k. And I was like, I can't even see that right now. Like, that feels like a million dollars to me. And he's like, Oh, it's way easier to go from one to 5k than zero to 1k. And I was like, Really? So? I don't know. I mean, yeah, there's a lot there. Yeah, I

Michele Hansen  21:23  
was thinking about the other day, cuz I was talking to someone who, who has had a hard life, but it turned out that they, you know, I was talking to them about what they do. And you know, they're, and, and they, and they're like, Oh, you know, but I kind of know how to edit videos, and, you know, do some graphic design and stuff. And I was like, dude, like, if you have a little bit of technical competency, and like turnout, they've done like little bit of like Python stuff. I was like, run with that. But I realized, like, I didn't actually know where to, like, send them. Like I told him about, like, indie hackers and you know, other stuff. And I was, but I was like, I was like, I don't actually know, like, where to send you to, like, learn how to like code or like, no code. Like, I think I said, I told him about bubble. And like, I mean, it was worth the reason why like we do this podcast in the first place is to kind of like, demystify this whole thing about like running your own little internet company, which is still a weird job. And, like, show people that it's possible, I guess, um, and that, you know, they don't have to be in a dead end job or selling leggings as you are.

Colleen Schnettler  22:38  
Yeah, we watched the die.

Michele Hansen  22:40  
Lula documentary, we started it. I thought of you the whole time. Yeah, I really, I didn't even know where to send them. And it just got me thinking about your story. And it's like, you're in a dead end job. Like, not only like, like, what? I don't know, like, what was that? Like? What inspired you to be like, yeah, I have to do something about it. And here's what I'm gonna do.

Colleen Schnettler  23:08  
So I think for me, it was a lot of things happened at once. But it was I was at a dead end job where I had some real jerks that I worked with. And it was like, I don't have to put up with this. Like, I'm out. Yeah. And so then it was, it went when I decided to go back to work. They want to be back. I mean, they want to take me back with no, no interviews, like no hard shit, like, just come on back. And man, that was tempting, because the money is so good, was good. But I saw those guys, those guys were always in my mind, like the guys who never took a shot. And I was like, I'm not gonna, I'm not going to be that person who never takes a shot. But to your friends point. This is what is so hard about making this kind of career change. There is no roadmap. I mean, the reason people wanted to sell leggings is because they tell you what to do. Trying to like start a career in tech. There's literally no roadmap. There's no you. It's like, overwhelmingly hard. Not only everyone's like, oh, there's tons of resources on the internet. That doesn't help. There's too many resources on the internet. There needs to be a framework where it's like, here is where you go, this is what you need to do. Here are the steps. Yeah, because no one, everyone's journey is different. And there aren't any steps. And so what happens I see this all the time, because I mentor, some people that are trying to get into software, and they are totally lost, just like I was because there's no roadmap. There's no steps, like what do you do next? Like, sure, no code, what the heck do I make with a no code tool? Like what should I do? What are people going to pay for? How do I find those people? Like, it just feels like so nebulous? And I think that's why although you hear all these great success stories, I think that's why making the transition is so hard. And for me, I took a ridiculous pay cut for four years before I've now exceed my previous income but significant exceed.

But, I mean, that was years. I mean, there was probably three to four years where I had taken this, I mean, you know, ridiculous paycut to rebuild, and not everyone makes it on the rebuilding stage, like, there's just so many stages, you can get stuck, and you just can't. It's just not it's just not knowing the path forward, like now that I'm speaking this to you, that would be useful to people like,

Michele Hansen  25:37  
where do you do? Yeah, like,

Colleen Schnettler  25:38  
Where do you think I'm thinking?

Michele Hansen  25:40  
Like, there's Okay, there's like, there's programming courses, you know, there's 30 by 500. Like, there's kind of all you know, there, there's zero to some, you know, our recalls book, but like, I mean, it's almost like, you know, there's so many things that go into it, and it's so nebulous, it's almost like you should be able to, like, go to college for starting an internet business, except you can't, because there's so many things that go into it. And like, so when you were so like you so so so let me understand this correctly. So you worked the dead end job. And then you quit, and you stayed home with your kids for a while. And then you went back to work. And then you did. So you didn't, and you decided you weren't going to go back there. And basically, it sounds like the real, like, the light bulb for you that you weren't going to do that was you know, your own self worth. It sounds like, um, and that you just couldn't do that to yourself. And you felt like you deserved better. But then so when you went back to work, did you get an engineering job? Like it like an electrical engineering job? And then like, did you learn to code at night or something? Like, how did you tackle this?

Colleen Schnettler  26:56  
Yeah, so I never went back to work. So the first thing I did back what this 10 years ago now, I wrote an iOS app. Because this was back in the day when people were making millions of dollars off of stupid iOS.

Michele Hansen  27:07  
Yeah, I was coming up in that era. And I think the most we ever made was 400 bucks a month.

Colleen Schnettler  27:13  
Right? This was maybe 11 1011 years ago. So I wrote an iOS app. And, you know, totally taught from scratch, there was only like one tutorial site at the time, all of this other stuff, treehouse, and all this stuff didn't exist. There was this guy, I think his name is Ray wonderlic. He had this iOS. And this was before Swift. So this is like Objective C days. I wrote an iOS app. I got it in the App Store. I made $65. And I realized I could make money on the internet. And then I was like, oh, okay, there's something here. This iOS stuff, though, is not the path because not only would I have to learn Objective C, that's decent, I then would have to learn all of these other things about like, building and selling an iOS app. And that is way too overwhelming. In the beginning, trying to learn how to code and learn how to run a business, these are not the same skill set, like learning these at the same time, when you come from a baseline of zero, I do not think it's a good idea. I kind of feel like you should pick one or the other. So being technical minded, I picked learning to code. So I literally started listening to every inspirational learning to code podcast I could find. And in one of the podcast, it was one of those real tech bro guys who's like, you could do it kinda like Gary, Gary, what's his name? It wasn't Gary, what's his name, but it was someone like that. Who was like you can do it, you know, you can start internet business. All you got to do is learn Ruby on Rails. So I was like, cool. So I started, what was the resource Back then, I think I got a book on Ruby on Rails and started building some apps. And I'm still, you know, I'm doing this at night, right? Because I still have the kids, I have three little kids at home, or maybe two at the time, I guess I only have two at the time. And then from there, Women Who Code had a bounty bug program, so they would pay you $75 to solve issues. And this was like, tremendous for me, because the $75 that doesn't sound like a lot now. Right? That was huge. Because that could pay for babysitting for like, hour. Yeah. So I mean, it would take me under these things would take me like 15 hours, I had no idea what I was doing. I mean, like, but that was tremendous. For me also finding social groups, like I got involved in some open source. And the social groups are tremendous. And by social, I mean, you know, on Slack, and from there, and from there, I ended up getting a job as a Rails developer. So it felt like clawing my way through a path that did not exist is what it felt like, right? There was no like, as an engineer previously, it was like, go to college get a job. There was no you know, the path was very clear. Where's the path here? It was like I started contributing this open source. I got so overwhelmed. I just stopped And like six months later, one of the guys just reached out to me individually and said, Hey, I see you took this issue on six months ago and you haven't solved it. Do you need help? And I was like, Yes, I need all the help. Like, I am so confused. I didn't know what I'm doing. So that guy who don't know don't keep in touch with no idea where he is in the world, but like, he was tremendous in helping me not to quit. Isn't that amazing hack someone that you

Michele Hansen  30:26  
don't know, over the internet just like shows up and is like, Hello, can I help you? And then you don't even keep in touch with this person or know them. But they had this like, massive v here without this influence on your life?

Colleen Schnettler  30:41  
I should, I should hunt him down. Be like, Hey, remember me?

Michele Hansen  30:48  
It's amazing.

Colleen Schnettler  30:49  
Yeah, it is. It is amazing. But I also think like, to this point, to your friend's point, and to me, like trying to get help my sister figure out what she wants to do for remote business. There's no path. I mean, it's so hard because you don't know what to do. Like people can work hard, I think motivated people. Absolutely. There's so many people who could change their career trajectories, because people will work hard for what they want. But when you don't know which vector Yeah, you know which direction to apply the work. You just spin around in circles, like I would love for there to be a better way to help people start internet businesses, because from our perspective, having done this for like, you know, eight years now, or whatever, it's like, oh, you just do this thing? And no, if you don't know what to do, just start with something. It's so even, I mean, everything is hard in the beginning, right? Like, how do you send emails?

Michele Hansen  31:45  
Like I we still don't send emails, so I don't know if I like we technically have tools.

Colleen Schnettler  31:53  
I think you could think of like now that I'm talking to you about this, like a fully encompassing course, Oh, my gosh, great new idea. Here, were to build out a

Michele Hansen  32:02  
course or something for like, for your, you know, learn to code instead of selling leggings, like you like that. Like, like that is like I feel like that is your like life's mission is to help.

Colleen Schnettler  32:13  
I know, right? All about going down. But here's the thing is, this is kind of my life mission. Yeah, but But the thing that I think I thought I'd make a course to teach people how to be a Rails developer. The thing is, it's really hard to learn software, well, like it's not going to happen. And here's my new thought, Oh, my gosh, it's just coming to me, you're not gonna learn software? Well, in six months, especially if you have, you know, if you're working during the day, you're just not this is not, you're not going to become a good rails developer in six months. So originally, I thought, my way was to help people learn to code. But I think what makes more sense, is actually to help people learn using probably no code tools, how to build online businesses, because that more aligns with the demographic of people I'm trying to help. Not how to learn to code, but like, how do you like cuz, you know, the joke is, every military spouse is a photographer, it's like the most prevalent, it's a very prevalent occupation. But teach these help these people learn how to like, build a site and send emails and use a no code tools. So they can you know, accept payments on their website and like basic stuff, so that people who want online businesses can still pursue what their individual passion is, because I'm finding like, I push people to try learn to code, a lot of people don't want to learn to code that's not their jam.

Michele Hansen  33:36  
You know, it reminds me of the something we say a lot. And then the sort of jobs to be done world is that nobody wants a quarter inch drill. They want a quarter inch hole so they can put a nail in it so they can hang a picture on their wall, right? Like learning Ruby on Rails like is not the end goal. The end goal is hanging the picture on the wall, which is building the business.

Colleen Schnettler  34:02  
Right? And if you want to have a real business, you got to know how to use the internet's

Michele Hansen  34:10  
how to use the internet. I think my university like nothing, I think I looked into like, like, oh, like, Can I take like an HTML or like, whatever, like class, and there was literally class that was like, This is the internet, you will learn how to use a browser and I was like, and then then, and then everything else was like C Programming. I was like, This is not looking good. Like

Colleen Schnettler  34:34  
Yeah, Michelle. Think about this, though. You're absolutely right. Like, I approached it incorrectly thinking oh, I need to teach the world how to code. Well doesn't want to learn how to code world wants to make money doing something they're already passionate about, whether that is selling something they make or whether that is being a photographer or you know, running a home catering business. But that's what we could do. We could To help teach people how I mean, you could have a course. Okay, I have to learn I'm sure you know, no code. That's the whole point is it's not that painful, right? You could have a course that basically walked someone through how to use no code tools to set up a website where you can do things like accept money, and do things like send automated emails. Dude,

Michele Hansen  35:23  
Do either of us know how to use the new code stuff?

Colleen Schnettler  35:27  
No. Okay. But yeah,

Unknown Speaker  35:29  
I mean, we don't have time right now.

Michele Hansen  35:31  
When we put ourselves through, which is how to use No, you know, what I just realized? Is that like, you came into this conversation, like fired up, and then somehow you were even more fired up right now. And I didn't think that was possible.

Colleen Schnettler  35:47  
I love this though. I feel like I'm adding shalon Pauline University. We don't have time for it now. But we're so first social University. Oh, my gosh, that's coming.

Michele Hansen  36:02  
Um, well, before we get more, you know, ideas out there. Maybe we should wrap up also, for apparently a lot of people listen to this podcast while running. And I have been tagged in the fact that we're usually around 30 minutes is like people like great, I can go out and like, I know how long of a run that is. So we're already five minutes over, we usually plan for it. So.

Colleen Schnettler  36:26  
Alright, guys, it's because of all my great ideas. Well, I

Michele Hansen  36:29  
so I will see you in two weeks. So yes, yes, I will be drinking started wandering through target next week. So but I know Colleen has exciting plans and then we'll we'll talk to you later.


What is Software Social?

Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.