XL Podcast

Marketing has changed significantly in the last 10 years. Gone are the days where one viral video, one conference presentation or thought leadership blog post could guarantee you leads. Now, marketing exists in the “messy middle”. That’s what my next guest Alisha Conlin-Hurd of Persuasion Experience calls the reality of an attention stretched world. Marketers are happy to spend $1000s acquiring traffic to their site but fail to nurture that traffic post-click. A well planned Funnel can turn that post-click experience is a gold mine of leads for small to medium businesses. But, the key here is “well planned”. Most marketers and business owners buy traffic and create content without a cohesive funnel in place. Many more are unaware they even have a funnel. In this podcast, Alisha shares advice to business owners on how to generate more leads that are higher quality, more aligned and more sustainable by planning a better Funnel.

Show Notes

Marketing has changed significantly in the last 10 years. Gone are the days where one viral video, one conference presentation or thought leadership blog post could guarantee you leads. Now, marketing exists in the “messy middle”. That’s what my next guest Alisha Conlin-Hurd of Persuasion Experience calls the reality of an attention stretched world. Marketers are happy to spend $1000s acquiring traffic to their site but fail to nurture that traffic post-click. A well planned Funnel can turn that post-click experience is a gold mine of leads for small to medium businesses. But, the key here is “well planned”. Most marketers and business owners buy traffic and create content without a cohesive funnel in place. Many more are unaware they even have a funnel. In this podcast, Alisha shares advice to business owners on how to generate more leads that are higher quality, more aligned and more sustainable by planning a better Funnel.

What is XL Podcast?

Produced by Pikkal & Co - Award-Winning Podcast Agency.

The XL Podcast by Graham Brown showcases conversations with Authentic Leaders in business and society. By creating conversations not interviews, XL highlights Leaders in their own words, without PR spin or handlers. XL brings regular hard-hitting insights and transformative journeys outside the comfort zone of regular business.

Previous XL guests include Tony Fernandes (CEO AirAsia), Howard Yu (Author & Professor of IMD), Rod Drury (CEO Founder Xero), Hal Bosher (CEO Yoma Bank), Jiawen Ngeow (Successful entrepreneur with $25m exits), Mun Ching Yap (Head of The Air Asia Foundation), Sahar Hashemi (Founder of Costa Coffee and named in The Independent on Sunday as one of The "20 most powerful women in Britain”), Lewis Pugh ("The Human Polar Bear”, UN Patron of The Oceans and World Record holding Swimmer) and Rob Nail (CEO of Singularity University)