In this episode of Big Swing Podcast, Jeremy and Corey sits down with Michael Atkin and Trevor Slade, the leaders behind WorkSync, a new operation prioritization system built for upstream oil and gas. The conversation traces the genesis of WorkSync from a successful hackathon pilot at Maverick, exploring how it evolved from an internal project into a standalone solution. Michael and Trevor explain how their approach to operations management is fundamentally different from traditional methods, driven by a belief in empowering the frontline workforce rather than simply layering on more oversight.
The discussion opens with a look at the industry’s long-standing challenge of managing declining production through "pump by priority." Trevor shares how Maverick leveraged their investment in telemetry and data to move beyond reactive alerts, while Michael emphasizes the importance of respecting the experience of field workers. The core breakthrough was building a system that equips operators with actionable information, rather than telling them how to do their job. This culminated in a daily 6 a.m. “hit list” that gives field personnel the clarity they need to work safely and efficiently.
Listen to the full conversation to hear how WorkSync is bridging the gap between corporate strategy and field execution, and why its founders believe that empowering the front line is the key to unlocking significant value in oil and gas operations.
What is Big Swing Podcast?
Big Swing features unfiltered conversations with operators and go-to-market leaders on growth, execution, and the swings that matter.
Hosted by Jeremy Funk and Corey Scott, the show blends real-world business experience, candid takes across marketing, sales, and leadership, and the side conversations that make it all human, from career swings to sports, bets, and everything in between.