Specialty Coffee Association Podcast

Maria Catroviejo and Michaël de Groot look ten years ahead at key change they expect to stir up the coffee market, offering a TED-style discussion about how changes in consumer preferences, their perspective on coffee, and their buying behaviors will change the global coffee world.

Show Notes

Consumer-driven changes will reshape the global coffee world. To help companies throughout the coffee value chain prepare for the future, today’s presenters - Maria Catroviejo and Michaël de Groot - look ten years ahead at key change they expect to stir up the coffee market, offering a TED-style discussion about how changes in consumer preferences, their perspective on coffee, and their buying behaviors will change the global coffee world.

Related Links: 

What is Specialty Coffee Association Podcast?

A podcast series from the Specialty Coffee Association presenting stories, lectures, and debates from the SCA's global events. The SCA is a non-profit organization that represents thousands of coffee professionals, from producers to baristas all over the world. Learn more at www.sca.coffee.