In today's episode, I chat with Ratko from UltB about building B2B sales engines that have booked over 5,000 opportunities in the last year.
We dive deep into their partnership-focused approach with clients, exploring how they streamline onboarding and achieve 80% response rates on first emails. Ratko shares compelling case studies including a forwardable email strategy that dominated spam filters and custom scraping workflows for education and point-of-sale clients. We discuss the evolution from hyper-personalization back to relevance-focused messaging, his journey from Forex cold calling to agency success, and why "volume beats luck" in today's competitive landscape. Enjoy 🙂
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00:00) Introduction to Outbound Wizards
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00:29) What UltB Does and Expert Partner Status
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02:21) 30/60/90 Day Client Onboarding Process
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04:07) Partnership Philosophy vs. "Press Play" Service
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05:51) Flowa Workflow Automation Platform
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07:26) Creative Forwardable Email Campaign Strategy
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09:47) Education Sector Custom Scraping Case Study
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12:28) Relevance Over Fancy AI Tools Philosophy
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14:06) Video Sales Letter Framework and Strategy
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16:23) Timing vs. Relevance in Cold Outreach
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18:31) Micro-ICP Mapping and Volume Strategy
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20:14) Ratko's Journey from Forex to B2B Sales
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23:32) Growing UltB from 5 to 15 Team Members
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24:59) Future of Cold Email: Return to Relevance
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27:40) Multi-Channel Engagement Strategy
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29:36) Segmented Approach: Scalable vs. Account-Based
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