Joining us is Amy Tesch Strickland of Cella, a prominent figure in the creative operations community with extensive experience on both the brand and consulting sides, known for her expertise in guiding creative and marketing operations teams.
You’ll hear about the strategic positioning of creative operations within an organization, the natural (and untapped?) potential of closer alignment between creative and marketing operations, and how this may be a key factor in creative ops maturing from a tactical to a strategic function.
Takeaways
- Location of Creative Ops: It highlights the importance of location to how well Creative Operations can be aligned with the go to market engine and better support creative
- Natural Chemistry with Marketing Operations: The discussion points out how both of these roles have much in common (systems thinking, leveraging data, etc.) and their respective roles and work are critical puzzle pieces in the organization's go to market engine
- Career Growth and Positioning: The conversation touches on the importance of positioning for career advancement within the creative operations field. It underscores how professionals can leverage their strategic and operational expertise to ascend to leadership roles, thereby shaping the future direction of creative operations in their organizations.
Questions or a different point of view than what you heard today? Drop me a line
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What is CreativeOps Podcast?
The Creative Ops Podcast, hosted by a respected leader in the industry since 2014, Nish Patel, explores the ever-changing world of creative operations. Each week, immerse yourself in candid, enlightening, and curiosity-driven conversations with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.
Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech and the disruption and opportunity of AI (artificial intelligence) on individuals, organizations and the entire industry.
Whether you're tuning in for an insightful interview with an industry leader or Nish's conversation-provoking perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community.
Listen in to navigate your challenges differently, ask the questions that allow you to discover new possibilities and equip yourself with invaluable insights to unleash your potential and flourish in the dynamic world of creative operations.