Attributed - A podcast by Dreamdata

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.

As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.

Discover how to:
- Set impactful, results-focused OKRs
- Align marketing OKRs with sales and product teams
- Overcome common OKR challenges in marketing


Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/



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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Alice de Courcy
Group Chief Marketing Officer at Cognism - Revenue Marketer and author of Diary of a First-Time CMO. Passionate about doing marketing that actually drives revenue and builds demand.

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.