eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Eric Lam the Co-Founder and President of AspireIQ. They are an influencer marketing platform that helps Shopify brands of all sizes and complexities drive revenue and create high-quality content.Learn to stay top-of-mind at every stage of your customer's journey. Empower your enthusiasts to share their passion for your brand with the world, co-creating your story and products with you.What You Will Learn TodayThe current state of influencer marketing today and what you can do now.Benefits of identifying and engaging with the most influential people in your brand.How to find the right influencers to create content and promote your brand.Elevating your brand by creating an ambassador program.Links And Resources MentionedAspireIQAspireIQ Elevate - Shopify App1 Month Free + 50% off AspireIQ for Shopify brands under $10M with less than 50 employees - Thanks Eric!AspireIQ AcademyThe State of Influencer Marketing 2021Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: VISELYToday’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required. Hosted on Acast. See acast.com/privacy for more information.

Show Notes

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Eric Lam the Co-Founder and President of AspireIQ. They are an influencer marketing platform that helps Shopify brands of all sizes and complexities drive revenue and create high-quality content.

Learn to stay top-of-mind at every stage of your customer's journey. Empower your enthusiasts to share their passion for your brand with the world, co-creating your story and products with you.

What You Will Learn Today

  • The current state of influencer marketing today and what you can do now.
  • Benefits of identifying and engaging with the most influential people in your brand.
  • How to find the right influencers to create content and promote your brand.
  • Elevating your brand by creating an ambassador program.

Links And Resources Mentioned

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: VISELY

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.

Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer's initial and repeat journeys.

Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.

Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!

Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.


Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:

- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty

Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.

Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.

Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.

Let’s unlock your store’s true potential—together.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com