Shopping and travel packing list... Chubi Nwagbara, Co-Founder at Emadri (and TheVane, the place to shop the items missing for your next trip), joins Pavan Bahl, John Matson and Peter Crysdale in the MouthMedia Network studios powered by Sennheiser.
Chubi Nwagbara, Co-Founder at Emadri (and TheVane, the place to shop the items missing for your next trip), joins Pavan Bahl, John Matson and Peter Crysdale in the MouthMedia Network studios powered by Sennheiser.
Nwagbara discusses communication flow, how client partners have multiple options, how bookings are pushed to TheVane, then the info hits algorithm and the booking platform offers recommendations. Taking into account how weather, dates, gender, age, and purpose of travel all impact recommendations, the typical type of people who want to use and how it also affects recommendations, and why business travelers know what they need to pack so leisure travelers are the most likely users.
Being able to give style preferences via social media, engaging consumers to learn more, and the difference in data collected and available between different parts of travel industry. The end goal and motivation to be in space for Emadri, providing widgets on travel sites, offering white labeling, and how TheVane is where they started and they have evolved. Having information on travelers in advance of trips, and what travelers are interested in doing on trips.
The value for retailers from an aggregated data standpoint, and how the value-add is the algorithm. The revenue model as software as a service or commission on sales of any product. Sharing economy vs. buying and delivery, some want for customization, some want for revenue, some for both. Airline partners vs. hotel partners, and how airlines provide more data. Personal questions with Off the Beaten Path cover Choose your own Adventure, the strangest item of clothing in a closet, and the mane of a real lion for Halloween.
See omnystudio.com/listener for privacy information.
Travel and hospitality industry professionals get weekly insights from leaders across the business with "TIYB" on their playlists. The series features interviews with thought leaders and innovators changing the face and setting the pace of travel, with a focus on fascinating new technologies and groundbreaking new strategies.