SubscriptionX - The Subscriptions Economy in Retail and eCommerce

Ammar Ahmed Qureshi, Director of Revenue CRM at Babbel, and Madhuri Narayana K, Director - Customer Success & Consulting at Chargebee, bring a wealth of experience to the booth. This episode not only covers Ammar’s current role at language-learning subscription Babbel, but also allows him to bring extensive knowledge from the telecommunications industry with key lessons to pass onto any subscription firm.

Discussion points in this episode:
  • What subscriptions businesses can learn from telecom
  • Why AI is the end of customer cohorts 
  • Why traditional CRM strategies no longer meet the needs of subscription businesses
  • How to future-proof a subscription business?

Creators and Guests

Host
Katie Searles

What is SubscriptionX - The Subscriptions Economy in Retail and eCommerce?

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.