If you’re not taking advantage of social media platforms in your law firm, you’re missing a huge opportunity to connect with other attorneys and generate new business.
Ania Barycka of Ask Ania Media is a law school graduate turned social media manager for busy professionals who want to grow their audience on platforms like Instagram, TikTok, LinkedIn, YouTube and more.
Ask Ania Media is a bespoke social media agency founded in 2020, managing 75 accounts over the last two and a half years.
In this episode of Wealthy Woman Lawyer®, you’ll hear Ania share why she pivoted away from a law career into social media management, her three content pillars, the reason content that looks a little too professional doesn’t resonate on social media, and how hiring a social media manager can transform your presence and content and help you attract right-fit clients for your law firm business.
Show Highlights:
- Ania’s pivot from a law career into social media management and how she handled the naysayers
- Her secret to capturing her clients’ voices, who Ania’s clients are, and why law firms differ from other types of businesses
- Ania’s three content pillars, the purpose of engagement, and how to increase yours
- Why content that looks too professional doesn’t resonate on social media and how authenticity and personality can make you stand out
- The reason you should be using Instagram Stories
- What a social media manager can do for you versus a social media coordinator
- Setting your expectations for socials and creating your funnels through organic lead generation and traffic
- Why hiring a social media manager who specializes in a platform can transform your presence on social media platforms
- How being unafraid to experiment can help you find your zone of genius
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Supporting Resources:
Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.
What is Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love?
What if you could hang out with successful women lawyers, ask them about growing their firms, managing resources like time, team and systems, mastering money issues, and more; then take an insight or two to help you build a wealth-generating law firm? That’s what we do each week on the Wealthy Woman Lawyer podcast. Hosted by Davina Frederick, founder and CEO of Wealthy Woman Lawyer –– every episode is an in-depth look at how to think like a CEO, attract clients who you love to serve (and will pay you on time), and create a profitable, sustainable firm you love. The goal is to give you the information you need to scale your law firm business from 6 to 7 figures in gross annual revenue so you can fully fund, and still have time to enjoy, the lifestyle of your dreams.