{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Dmitry\r",
      "startTime": 0,
      "endTime": 375.21
    },
    {
      "title": "– What brand actually means in B2B\r",
      "startTime": 375.21,
      "endTime": 515.21
    },
    {
      "title": "– Why your POV is the foundation of your brand\r",
      "startTime": 515.21,
      "endTime": 645.21
    },
    {
      "title": "– How to uncover a real, differentiated POV\r",
      "startTime": 645.21,
      "endTime": 884.21
    },
    {
      "title": "– How to stand out in a crowded, same-sounding market\r",
      "startTime": 884.21,
      "endTime": 1039.21
    },
    {
      "title": "– Why differentiation requires alignment between product and marketing\r",
      "startTime": 1039.21,
      "endTime": 1209.21
    },
    {
      "title": "– Building trust with product teams\r",
      "startTime": 1209.21,
      "endTime": 1258.21
    },
    {
      "title": "– Busy work in marketing: how to spot it and stop it\r",
      "startTime": 1258.21,
      "endTime": 1420.21
    },
    {
      "title": "– Why marketers burn out and how poor prioritization is killing teams\r",
      "startTime": 1420.21,
      "endTime": 1665.88
    },
    {
      "title": "– Making the case for brand work when it’s hard to measure\r",
      "startTime": 1665.88,
      "endTime": 1760.88
    },
    {
      "title": "– The “fishing” analogy: performance vs brand marketing\r",
      "startTime": 1760.88,
      "endTime": 2031.88
    },
    {
      "title": "– The real opportunity with AI in B2B marketing\r",
      "startTime": 2031.88,
      "endTime": 2270.88
    },
    {
      "title": "– How AI can eliminate bottlenecks and speed up creative execution\r",
      "startTime": 2270.88,
      "endTime": 2360.88
    },
    {
      "title": "– Why Dmitry’s starting a creative agency (Oh Snap) and how it’s different\r",
      "startTime": 2360.88,
      "endTime": 2548.88
    },
    {
      "title": "– How to hire great designers: what to look for beyond the portfolio",
      "startTime": 2548.88,
      "endTime": 2754.61
    }
  ]
}