Why is content creation crucial for online sellers, and do you really need to be the face of your brand to succeed?
Content creation is essential for online businesses, but you don't necessarily have to be the face of your brand. While having some form of content is crucial, whether it's emails, blogs, or social media, you can leverage other creators or even AI to produce content for your business.
In this episode, Leslie, an experienced online entrepreneur and agency owner, emphasizes the importance of content creation in today's digital landscape. She believes that at a minimum, businesses should have email marketing and a blog. However, she notes that while content is necessary, the business owner doesn't have to be the creator themselves. There are various options available, such as hiring content creators, working with influencers, or potentially using AI-generated content in the future. The key is to have engaging content that resonates with your audience and helps build your brand, regardless of who creates it.
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What is The Built Online Podcast?
The Built Online Podcast is an ecommerce and online business show that teaches strategies to grow your company. Each episode we talk with veteran ecommerce sellers who share how they got their first sales online, how they grow their businesses, and the mistakes they made as a beginner which you can avoid. You'll learn how to build a business on Etsy, Shopify, Amazon, and much more. We hope to inspire you to start and run a successful ecommerce business. This podcast is sponsored by EverBee. EverBee is an e-commerce software platform that over 600k online business owners use to successfully start, grow, and scale their company.