Ecommerce On Tap

What happens when two founders rethink a centuries-old tradition? QALO co-founders Ted Baker and KC Holiday set out to solve a personal problem—traditional wedding rings didn’t fit their active lifestyles. What started as a simple idea turned into a brand that reshaped the jewelry industry.In this episode, we break down:✅ How QALO disrupted the wedding ring market with silicone bands✅ The challenges of competing against cheap alternatives✅ Their viral Hard Knocks moment with Andy Dalton✅ The launch of their health-tracking ring, QRNT✅ The strategic acquisition by Win Brands GroupWhether you’re an entrepreneur, eCommerce operator, or just love a great business story, this episode is packed with insights on product innovation, category creation, and scaling a brand.

Show Notes

What happens when two founders rethink a centuries-old tradition? QALO co-founders Ted Baker and KC Holiday set out to solve a personal problem—traditional wedding rings didn’t fit their active lifestyles. What started as a simple idea turned into a brand that reshaped the jewelry industry.In this episode, we break down:✅ How QALO disrupted the wedding ring market with silicone bands✅ The challenges of competing against cheap alternatives✅ Their viral Hard Knocks moment with Andy Dalton✅ The launch of their health-tracking ring, QRNT✅ The strategic acquisition by Win Brands GroupWhether you’re an entrepreneur, eCommerce operator, or just love a great business story, this episode is packed with insights on product innovation, category creation, and scaling a brand.

What is Ecommerce On Tap?

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!