Bruce Lundquist: Oral History Interview

This interview is with Bruce Lundqist of Rack & Riddle. In this interview, Bruce speaks about his time at Linfield University, including his performance on the track team that led him into the school's sports Hall of Fame. He then talks about his work in the finance world in the dairy industry before starting his wine journey in California.

Later, he talks about how Rack & Riddle came to be and its growth and accomplishments during his 20 years as co-leader. He speaks to the current state of the wine industry and what the years ahead might hold.

This interview was conducted by Rich Schmidt at Linfield University’s Nicholson Library in McMinnville on March 3, 2026.

What is The Oregon Wine History Archive Podcast?

The Oregon Wine History Archive at Linfield University was created to collect, preserve, share, and continue the narrative of Oregon wine.

The growth of the Oregon wine industry extends from the farmers and winemakers to the marketers, scientists, innovators, and dreamers of the enterprise — all of whom are vital to the industry’s success. It is our aim to link the past, present, and future of the industry in hopes of sharing the story of Oregon wine.

Some oral history interviews are conducted on site and may contain background noise from nature, winery, or tasting room operations.