Back on T-R-A-C-K

In this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it’s going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader.
Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, channel, field, and customer marketing.
This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.
It’s hosted by me, Kerry Guard - CEO and co-founder of MKG
Music, mix, and mastering done by Austin Ellis.
If you’d like to be a guest, please visit mkgmarketinginc.com to apply.
Jam out with this season's Spotify playlist.

Show Notes

In this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it’s going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader.

Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, channel, field, and customer marketing.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.