Content, Briefly

Content, Briefly Trailer Bonus Episode 9 Season 1

Clearbit: Analytics Expert Julie Beynon on Measuring Content

Clearbit: Analytics Expert Julie Beynon on Measuring ContentClearbit: Analytics Expert Julie Beynon on Measuring Content

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Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit.

Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business.

After a short stint in content marketing, Julie realized her talents could be recognized elsewhere, and joined the data analytics world. Jimmy and Julie discuss data, analytics, attribution and the concept of getting “close enough” when drilling down into the details.

To find out more about Julie, feel free to connect with her on LinkedIn.
To learn more about the processes at Clearbit, check out their blog.

This episode is sponsored by Letterdrop. Letterdrop helps B2B companies go from idea to published fast with workflow automation and AI. Know what your customers are asking, plan your content calendar, manage approvals, optimize for SEO, and automate distribution across Webflow, LinkedIn, and your sales team.

Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.