Daybreak

For 25 years Britannia has tried to crack the dairy market in India unsuccessfully. But it's still at it.

Show Notes

Britannia's market share has consistently been inching up over the last decade or so. And its shares have doubled in value in the past five years. 

Apart from biscuits, the company also wants to crack the dairy business. But in the year ended March 2022, the biscuit giant’s revenue was nearly $1.7 billion and out of it only $60 million came from dairy. 

Despite this, the biscuit giant has grand plans to expand its dairy business.

Tune in to find out more



What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.