For 25 years Britannia has tried to crack the dairy market in India unsuccessfully. But it's still at it.
Show Notes
Britannia's market share has consistently been inching up over the last decade or so. And its shares have doubled in value in the past five years.
Apart from biscuits, the company also wants to crack the dairy business. But in the year ended March 2022, the biscuit giant’s revenue was nearly $1.7 billion and out of it only $60 million came from dairy.
Despite this, the biscuit giant has grand plans to expand its dairy business.
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