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This file was generated by Descript 

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How to be a salesperson without
coming across as a salesperson.

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How do you learn new techniques
and not just sound like you're

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regurgitating a bunch of sales
garbage and turning homeowners off

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and coming across as a slime ball?

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Who's trying too hard?

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Yeah, this is a good question and in fact
this video, this is a shout out by the

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way, for my first video that was suggested
by family member, my cousin, Harrison.

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Harrison.

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Thank you.

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So Aon, who is a total fellow book nerd
in all of the best ways we swap book

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ideas in Aon, is someone who is very
keen to understand human psychology.

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Communication, buying and creating
good sales experiences that not

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only are effective, but are pleasant
to go through for the recipient.

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So Aon sends me a message she
watches, uh, videos, by the way.

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Thank you.

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Aon shares in with folks in her office.

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Office.

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She says, Hey, Adam, can we get a, a
res video on how to be a salesperson

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without coming across as a salesperson?

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And then she further explains, and
this was just so well written that I,

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I wanna read it to you word for word.

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She goes, example sales guy.

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Watched the videos, read some books,
and now when he talks to people, he

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applies everything he learned, like
using their name, demonstrating active

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listening, particular body language
cues, certain phrasing, et cetera.

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Unfortunately, the customer recognizes
these tactics and while they're

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well-intentioned, John just comes across
as someone trying to sell her something.

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Now, Harrison, thank you again because
this is a topic that does come up.

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People say, I don't
wanna sound like a robot.

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I don't wanna sound forceful.

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I don't wanna be pushy, and
I don't want homeowners to

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feel like they're being sold.

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And this becomes even more common amongst
companies who place a really high value

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on hiring what I call good with people.

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People, maybe you call them that too.

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I'm looking for people who are good
with people, folks who you know, you

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don't have to question their ethics.

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You know they're gonna take
care of homeowners, you know

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that they uphold your values.

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And sometimes when these, excuse me, folks
are, are learning to sell, they feel in

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sound in a way that's incongruent with
how they really want to come across.

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So I really appreciate
this video suggestion.

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And in this video I wanna break down
three different ways to help you learn

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new things in sales and apply them
without sounding salesy, sleazy coming

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across as a salesperson or making you.

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Commission breath.

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Just wanna say a quick welcome or
welcome back right before we get started.

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My name is Adam Bens, I'm the roof
strategist and everything that we do here

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on this channel and on my podcast and in
our programs is designed to help you and

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your team smash your income goal and give
every customer an amazing experience.

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So thank you for spending your
valuable time with me here today.

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If you like this video and you want more,
then hop into our brand new free training

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center available@theroofstrategist.com.

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Or you can just text
the word free to 3 0 3.

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2 2 2 71 33.

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That's free to 3 0 3 2 2 2 71 30.

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All right, let's rock and roll.

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So how do we come across
as not being salesy?

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First, groundwork.

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Groundwork is this, homeowners now in
today's modern time are bombarded from

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every single angle with sales messages,
marketing messages in people wanting

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to reach out and grab their money.

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Uh, consumers in today's times are
smarter and savvier than ever before

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because the gimmicks are being used
and overused and abused, and everyone

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sees what works and replicates it.

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And before you know it,
homeowners, and by the way, last

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I checked, count on your own.

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If you open up a social media
app, uh, what I've found is

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you get about seven organic.

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And then it ads.

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Seven ads.

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Seven ads, and with how often we
flip our thumbs through these things.

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We just see ads and video ads
and YouTube ads, and podcast

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ads and TV ads, and radio ads.

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Anywhere we can go.

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You'll even see ads driving down
the highway, sitting on an airplane,

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walking through an airport.

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Everyone is reaching out, trying to
grab attention and grab your money.

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And because of this, because of the
exposure that we get, we sniff through it.

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So our mission then, when we're in
the house, is to learn to communicate

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effectively so we can guide that
homeowner into making what we believe

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to be the best decision for them.

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So I want to ask you, in your heart of
hearts, in your heart, do you believe

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in your heart of hearts, do you believe
that you are the very best person and

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the best company to not only win the.

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When that customer's trust to do
their roof, but to actually do the

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install and then stand behind it at
all costs, is that you now, if you're

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sitting there saying, absolutely,
and that's how I was, especially, I'd

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love to serve the little old ladies.

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I treated them like my grandmother.

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I'm like, I wanna help you so the
next guy doesn't scam you or Kanye.

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And I felt that in my heart of heart.

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So if that's you, if you agree with me on
that statement, then the next challenge

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is, Now if you really believe that it's
your ethical and moral responsibility

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to communicate clearly to homeowners,
that exact message, so they choose you.

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So when we think about it, if we
really believe that we're the best,

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if we really believe that we have the
highest integrity, then we have to

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communicate in that way to to drive
that message across so we can earn

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the business and fulfill our mission.

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But the problem is sometimes when we learn
sales, we get a little, a little robotic.

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We can come across inauthentic.

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And again, homeowners sniff.

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Now that we've got the groundwork
outta the way, let's talk about those

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three different things that we can do
in order to come across as not salesy.

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So, Number one, we're gonna talk
why we use formulas and not scripts.

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Okay?

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Number two, we're gonna talk about concept
and understanding, and number three, we're

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gonna talk about the way to fast track it.

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So I know I was a little loosey goose.

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Hang with me here.

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Let's get to it.

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Number one, in roofing sales,
specifically roofing sales, I do not

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believe in word for word scripts.

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I repeat, I do not believe in
word for word scripts, and the

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reason for that is in roofing.

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We have storm and retail.

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On the retail side, there are four
reasons people replace the roof.

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Therefore, we've got
about four main pitches.

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There's a couple subtle nuances between
the two, but four main categories, so four

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main pitches on the storm damage side.

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We have four stages of the claims
process within each of those two

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mindsets, with the exception.

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The final one, which is they're
sitting on a check, which means

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there's seven mindsets, four stages.

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You put seven pitches.

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So seven mindset.

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We have seven pitches to those mindsets.

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Retail.

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We have four.

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Roofing salesperson, therefore
needs to learn how to sell

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to 11 different scenarios.

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11.

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You heard me right?

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If they're selling both store and
retail, which tells me that a word

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for word script is not going to work.

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I mean the data in, in true
to life scenarios just.

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Tell you the truth, like you're not
gonna sell to someone, for example,

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who's sitting on a check from the
insurance and wants an estimate the

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same way you would if you show up
at their house and they have no idea

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that they might even have roof damage.

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Likewise, you're not gonna sell a roof
to someone who has an active leak or

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a problem the same way as you would
to someone who calls you up and says,

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Hey, we're just trying to get some
estimates, cuz we know we need to

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replace the roof in five to seven years.

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Right?

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There are very different.

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So the reason that I teach formulas
my slap formula at the door, a r o

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objection handling formula in the,
in the most powerful one, in my

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opinion, is the carpark formula.

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C A R P A R K.

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That's my in-home sales
presentation process.

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And when I say presentation,
I mean the minute.

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Knuckles go on that door.

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That door opens everything.

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Every step leading up to getting on the
roof, getting invited, reporting the

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findings, getting the homeowner to tell
us and take ownership of the damage.

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Tell us the roof is damaged.

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Transitioning to your presentation,
doing your presentation, asking for

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the business, getting referrals,
kickstarting that relationship.

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So all these formulas allow you to.

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Follow a framework and follow a
certain order, and that's gonna do

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actually probably more than two things.

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Let's start going through the list.

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Thing number one is it's a mental cue.

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So on the carpark formula, if I lose
track, For example, the homeowner

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derails me and I have already connected
with the homeowner, which is the first

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C, assess their situation to find
out where they are in the process.

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Once I'm on the roof, I move on to
R, which is reporting my findings

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and getting invited inside.

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And then I go through and I
go, oh, next I gotta present.

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How do I transition next?

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I do this.

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So it becomes that placeholder that if
you go off course gives you kind of.

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Do this, this, this, and this, and
provides a little bit of flexibility.

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Well, how can it provide flexibility?

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That brings me to my next point.

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Here's how you ever see those
cooking shows, those challenges.

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Gordon Ramsey has one like
the mystery box challenge.

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I'm gonna give you five ingredients,
race off to the pantry, come on back, and

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then cook me a delicious me deep meal.

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So imagine this, if I said, Hey chefs,
you're gonna have a mystery box challenge.

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I want each and every one of you
to make me a delicious steak.

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Here's the thing, all you get
is these five ingredients.

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Steak, any cut you want butter.

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Potatoes, salt and pepper.

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That is it.

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Ready, go.

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Now all the chefs are
gonna race into the pantry.

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One guy or gal's gonna come out
with a beautiful filet mignon.

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The next one comes out with a rare but
delicate and just gorgeous bone in filet.

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The next person comes over.

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With a ribeye.

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Next one comes over with a tomahawk.

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Ribeye.

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Next one comes over with a New York strip.

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You get the gist and I can continue.

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You can tell I'm a fan of steak.

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Then how do they cook it?

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Well, this guy's gonna grill it.

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This one's gonna sou V, the steak.

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This one's gonna reverse sear.

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This one's gonna pans.

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And now we got all these
different cooking modalities.

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Then now it comes time to the potato.

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We got baked potato twice, baked
steak fries, hash browns, all

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these different combinations.

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Assemble.

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And then what happens is the
chef will come to that table.

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What I made for you is, and then they
describe the dish and it is usually

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very delicious because that chef knows
how each one of those ingredients,

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just like a formula in selling.

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comes together, how to work with
them and assemble them into a

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cohesive dish right there at the
kitchen table for them to enjoy.

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And yes, there's a lot of puns
on purpose because that is

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exactly what we do in sales.

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So when we learn to follow a framework
or a formula, it allows us to break free

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of the word for word verbatim scripting.

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, you might be wondering this, is
there a time and is there a place?

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And the answer is maybe.

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And and when I say, maybe, let me explain.

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In our new roof with solar sales
system, for example, there's a time

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when we transition from selling
the roof to the solar system.

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We have to time the ask
when we do it, how we do it.

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There's a transition script to set
the hook to peak someone's interest.

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That is one of the very few times
that I am a fan of word for word.

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Getting through that repetition to you,
see what works in the field and before

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you start being a little flexible with it.

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So that's kind of the only time,
and again, that's one little tiny

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iotta of the whole sales process.

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So with rare exception,
not a big fan of word for.

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Very, very, very rare times.

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And the reason I say maybe is once
you start doing it a few times, you'll

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see how you can go quote unquote off
script while embodying the core meaning

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and psychology and philosophy of
what that scripting is in place for.

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Alright, so point number
one, how to not sound salesy.

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Don't follow scripts.

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Follow a formula.

00:10:50.925 --> 00:10:54.135
If you wanna learn the formulas
that I teach, you can get access

00:10:54.135 --> 00:10:57.135
to that while you train your entire
team using our all in one system.

00:10:57.375 --> 00:11:00.525
And there's des uh, details in the
description below, or you can text

00:11:00.525 --> 00:11:05.235
the word demo to 3 0 3 2 2 2 71 33.

00:11:05.235 --> 00:11:09.015
That's demo to 3 0 3 2 2 2 71 33.

00:11:09.165 --> 00:11:09.435
All right.

00:11:09.645 --> 00:11:12.735
Now this brings us to point number
two and I think it's time for

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some coffee while we do this.

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Point number.

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We have to understand the core philosophy
of what it is that we're doing.

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So when Aon said, Hey, you know, they
read the books, they're doing the

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body language things, what we're often
doing is regurgitating blah, right?

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Which is no different than
saying what year did World War?

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I begin, I, by the way, my history
and you're roofing salesperson, so

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maybe your history is phenomenal.

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But for many of us, it's.

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that's regurgitating.

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Does, do you, does it mean that,
you know the significance of how

00:11:43.170 --> 00:11:44.310
it all started or the history?

00:11:44.310 --> 00:11:46.020
No, it just, you're regurgitating effect.

00:11:46.050 --> 00:11:48.720
And so many of us in sales,
we just regurgitate, we hear

00:11:48.720 --> 00:11:49.770
this, we spit it back out.

00:11:50.100 --> 00:11:53.880
But what ends up happening is then
it comes across as being salesy

00:11:53.880 --> 00:11:55.590
or forceful or like inserted.

00:11:55.740 --> 00:11:57.000
Like we're overly trying.

00:11:57.000 --> 00:11:58.470
And then, and then homeowners pick it up.

00:11:58.530 --> 00:12:00.300
The, you'd ha you'd if
you were close to me.

00:12:00.300 --> 00:12:01.980
Now here's my, do you
have any objection mug?

00:12:02.400 --> 00:12:04.470
I'd have coffee, breath,
I'm drinking espresso.

00:12:04.500 --> 00:12:04.890
Right.

00:12:05.190 --> 00:12:09.020
And when we're dealing with home,
That's gonna be commission breath.

00:12:09.079 --> 00:12:12.469
And when they hear smell that you
want that sale, that you need that

00:12:12.469 --> 00:12:13.610
sale, you're not gonna get it.

00:12:14.540 --> 00:12:19.579
Now the fix is understanding the
theory and philosophy behind it.

00:12:19.995 --> 00:12:21.105
I'm gonna give you an example.

00:12:21.975 --> 00:12:24.015
When you read Robert Chal Dini's book, Dr.

00:12:24.015 --> 00:12:27.015
Robert Chaldini, he wrote a book
called Influence and one of the factors

00:12:27.015 --> 00:12:28.125
of influence, there's two of them.

00:12:28.125 --> 00:12:28.845
One is authority.

00:12:28.845 --> 00:12:30.255
There's six that he teaches in the book.

00:12:30.645 --> 00:12:34.095
Uh, one is authority and the
other is social Proof and

00:12:34.095 --> 00:12:35.505
authority is I'm the expert.

00:12:35.505 --> 00:12:37.965
Social proof is, look what other
people are saying about us, right?

00:12:37.965 --> 00:12:41.475
Your ratings online, those factors
are very important to build into the

00:12:41.480 --> 00:12:45.255
sale, but when you understand how and
why they're important, they allow.

00:12:45.685 --> 00:12:50.125
Put them into practice, talking about
the neighbors, talking about your

00:12:50.125 --> 00:12:54.714
reviews, sharing what other people
have to say about you in the right way.

00:12:54.864 --> 00:12:58.405
You are now learning how to leverage
a philosophy in a fluid conversation

00:12:58.405 --> 00:13:02.574
by understanding the core principles
versus if I said, if this part

00:13:02.579 --> 00:13:03.775
in the process, you say this.

00:13:04.040 --> 00:13:05.329
Then you just sound like a robot.

00:13:05.449 --> 00:13:09.860
So reason number two to not, or
method number two, to not come across

00:13:09.860 --> 00:13:13.939
as salesy is to simply understand
the, the deeper philosophy and

00:13:13.939 --> 00:13:17.150
meaning in the psychology of applying
what it is that you're learning.

00:13:17.685 --> 00:13:20.505
Okay, so we got, number one
is formulas, not scripts.

00:13:20.505 --> 00:13:23.205
You can access all my formulas in
the training in the link below.

00:13:23.445 --> 00:13:26.835
Reason number two is to
understand the deeper message.

00:13:26.835 --> 00:13:29.655
Now, let's come into reason number
three, and we'll leave this one on

00:13:29.655 --> 00:13:32.355
a wrap, and that one is repetition.

00:13:32.535 --> 00:13:36.015
Repetition causes new neural
pathways in the brain and allow you.

00:13:36.065 --> 00:13:39.425
To communicate clearly and
effectively without stuttering,

00:13:39.425 --> 00:13:40.775
stopping, or thinking about it.

00:13:40.925 --> 00:13:46.085
So with repetition, i e role play or
sales practice, you now can take the

00:13:46.085 --> 00:13:47.825
thing as you learn it and use it.

00:13:47.945 --> 00:13:50.915
It's a little fumbly and
awkward, and that's why we work

00:13:50.915 --> 00:13:52.385
out the kinks in role play.

00:13:52.685 --> 00:13:56.585
You work through that unnatural, forceful
zone, and before you know it, you come.

00:13:57.465 --> 00:13:59.085
It is truly authentic because guess what?

00:13:59.085 --> 00:14:02.745
It is because you have done, uh,
three things combined together.

00:14:02.745 --> 00:14:06.165
Number one is you've learned a
proven framework to follow to

00:14:06.165 --> 00:14:09.675
allow you to deliver your sales
message in the right order.

00:14:10.005 --> 00:14:15.225
Number two, you understand the philosophy
of the buying decisions of the psychology

00:14:15.230 --> 00:14:17.585
of human behavior, so you can leverage.

00:14:18.070 --> 00:14:21.670
And then number three, we practice and
we do that without being in the home.

00:14:21.670 --> 00:14:25.990
We do that in role play, in sales practice
to develop those new neural pathways.

00:14:25.990 --> 00:14:29.020
So it comes authentic, comes
across authentically and naturally,

00:14:29.080 --> 00:14:30.790
and we link all those up.

00:14:30.970 --> 00:14:36.880
You become an absolute sales machine and
by doing so, my friend, you, you and your

00:14:36.880 --> 00:14:39.910
team get to smash your income goal and
give every customer an amazing experience.

00:14:39.910 --> 00:14:43.580
And the best part is it will help
you serve even more customers.

00:14:43.720 --> 00:14:45.580
So that's all I have for you on
this video, and I want to hear.

00:14:46.160 --> 00:14:47.000
Did I miss something?

00:14:47.120 --> 00:14:48.170
Drop in the comments below.

00:14:48.170 --> 00:14:52.370
What do you do and what is your number
one tip for a salesperson to come

00:14:52.370 --> 00:14:54.890
across as not being salesy or sleazy?

00:14:55.099 --> 00:14:55.790
I'd love to hear from you.

00:14:56.060 --> 00:14:57.170
Drop a comment below.

00:14:57.439 --> 00:14:59.240
Hey, thanks for joining
me in today's video.

00:14:59.420 --> 00:15:03.530
If you like this one and you want
some more, well, let's do it.

00:15:03.535 --> 00:15:06.199
Hop into our new free training
center right here, or you can text,

00:15:06.290 --> 00:15:09.050
uh, free to 3 0 3 2 2 2 71 33.

00:15:09.349 --> 00:15:12.560
And if you wanna hang with me here on
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00:15:12.650 --> 00:15:13.339
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