GTM Made Simple

Science and marketing come together, as Conversion Optimization “Evangelist,” Brian Massey joins our special guest host, Casey Cheshire to preach all things conversion!  Brian and his team at Conversion Sciences are churning out some impressive conversion testing techniques! So what’s their formula? Well, it could be:  - 1 part respect for the data - 2 dashes of taking the time to focus on getting creative - It’s 1 overflowing cup of tapping into the creative and fearless child we all once were. - Sprinkle in some hardcore experience in the marketing trenches And voila! Conversions, optimized! Don your lab coat and join Brian and Casey as they dissect conversions! Have a question? Join the discussion on Instagram! This special takeover episode of Flip My Funnel  was hosted by Casey Chesire -Marine, Author, Adventurer, Founder of Cheshire Impact and Host of The Hard Corps Marketing Show. -------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Show Notes

Science and marketing come together, as Conversion Optimization “Evangelist,” Brian Massey joins our special guest host, Casey Cheshire to preach all things conversion! 

Brian and his team at Conversion Sciences are churning out some impressive conversion testing techniques!

So what’s their formula? Well, it could be: 

- 1 part respect for the data

- 2 dashes of taking the time to focus on getting creative

- It’s 1 overflowing cup of tapping into the creative and fearless child we all once were.

- Sprinkle in some hardcore experience in the marketing trenches

And voila! Conversions, optimized!

Don your lab coat and join Brian and Casey as they dissect conversions!

Have a question? Join the discussion on Instagram!

This special takeover episode of Flip My Funnel  was hosted by Casey Chesire -Marine, Author, Adventurer, Founder of Cheshire Impact and Host of The Hard Corps Marketing Show.

--------

Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?